Consumer Insights Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The selected candidate will be responsible to deliver Consumer Insights & Strategic guidance to VISA’s Marketing Team, cross-functional stakeholders and clients. This role is responsible to plan, execute & deliver consumer research studies and to lead measurement programs for marketing campaigns. The job requires working in partnership with Marketing Teams and other stakeholders. Specific responsibilities include:

• Understand/Identify key needs/questions from Marketing Team, Clients or other stakeholders to provide solutions based on consumer research or data analysis.
• Design consumer research plan & projects. Identify best methodologies to solve specific business needs.
• Support RFP process (proposal evaluation, approval, contract).
• Development of questionnaire or moderator guides.
• Deliver actionable & impactful analysis from studies. Provide clear recommendations to help build the business & brand.
• Conduct Brand & Campaign Tracking studies to monitor performance of VISA Brand & marketing campaigns.
• Provide consumer trend reports for key industry topics or segments by cross referencing internal and external sources
• Support Marketing Strategies by providing relevant Consumers Insights
• Bring innovative solutions to conduct consumer research and analysis.
• Develop & deliver updates and status report of all Market Research projects.
• Present Consumer Insights at local client meetings, events, and webinars

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualification

• 5+ years of relevant work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD, OR 8+ years of relevant work experience.

Preferred Qualification

• Bachelor's Degree. Advanced Degree (e.g. Masters, MBA) is a plus.
• +5 of relevant work experience in Market Research, Consumer Insights, etc
• Proficiency with vast array of qualitative & quantitative methodologies.
• Strong analytical skills.
• Strategic thinking to generate relevant insights and recommend action plans.
• Story-telling and data visualization skills to create reports and analysis.
• Commercial approach to build value added propositions to clients.
• Robust project management experience and strong process orientation
• Ability to handle a wide variety of projects simultaneously.
• Good communication (written and verbal) skills
• Teamwork, interpersonal & customer service skills
• Excellent knowledge of Microsoft Office
• Fluent in Spanish and English

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.