At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Intro
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities:
- Campaign Resource Allocation: Oversee resource planning for campaign execution, including budget allocation, content production, and cross-functional team coordination.
- Campaign Support & Troubleshooting: Act as a primary point of contact for campaign resources, troubleshooting issues, and reallocating resources as needed to ensure smooth campaign operations.
- Promotional Tool Requests: Identify promotional needs for campaigns and submit requests for necessary tools that align with campaign goals.
- Promotional product Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for product launches and updates, aligning them with broader campaign objectives.
- Campaign & Product Alignment: Work closely with campaign managers, category teams, and product managers to ensure alignment of resources, goals, and strategies across campaigns and product initiatives.

Qualifications

Minimum qualifications:
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. An advanced degree in Marketing or a related area is advantageous.
- Experience: 4+ years of experience in campaign management, resource allocation, or product marketing, with a track record of executing successful marketing initiatives.
- Resource management: Proven expertise in managing and optimizing campaign resources, including budgeting, asset allocation, and prioritization to maximize impact and ROI.
- Product marketing: Solid understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies that drive product awareness and adoption.
- Data analysis skills: With the ability to interpret performance metrics, adjust resource distribution, and enhance campaign effectiveness based on insights.

Preferred Qualifications:
- Experience working in a fast-paced retail environment.
- Creative problem-solver with the ability to think strategically while maintaining a keen attention to detail.
- Excellent organizational and project management skills, with experience leading cross-functional projects and managing timelines for multiple campaigns.
- Demonstrated ability to work effectively with product, creative, and analytics teams to ensure cohesive and resource-efficient campaigns.
- Skilled in collaborating with Mandarin-speaking and English-speaking accounts and cross-functional teams, ensuring seamless communication with global product teams and resource management.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.