Responsibilities
About the team
The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America.
What You Will Do
TikTok seeks an experienced product marketing professional with a background in branding solutions and digital marketing to lead the go-to-market for advertising. As part of LATAM Product Strategy & Operations organization, the role involves close collaboration with headquarters product teams in a high-growth environment and the Sales teams. An ability to self-motivate, prioritize and influence partners are key skills. Candidates must have experience working with advertising products and have strong project management capabilities.
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- Be responsible for part of the branding solutions portfolio in LATAM markets; and sales enablement and product training
- Define the go-to-market strategy for TikTok's ever-evolving branding products. Partner with a range of cross-functional teams across the region to ensure flawless execution of this strategy.
- Set goals, manage launches, and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
- Deeply understands the features of Branding and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue
- Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities
- Working with regional sales team and client solution team to identify market opportunities and client requirements
- Act as the voice of the region in product, synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
Qualifications
Minimum Qualifications
- Bachelor's degree or above
- 3+ years of experience in the digital advertising industry.
- Product marketing or product management experience with digital ad products.
- Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment
- A commercial mindset with experience building business cases from market research and analysis
- Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life
- Fluency in Spanish and English is required due to supporting clients in the LATAM region
Preferred Qualifications
- Experience with digital marketing / ad-tech products in Branding solutions
- Marketing/ Product marketing experience