At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
TikTok's SMB (Small and Midsize Business) Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

Responsibilities
- Devise comprehensive SMB engagement strategy towards revenue optimization, ad product adoption and execution plan
- Develop and maintain a clear understanding of current account pipeline segments, priorities, and gaps
- Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space
- Nurture relationships with high-potential external SMB partners (non-profits, industry associations, etc.) to explore collaborative engagement opportunities
- Collaborate closely with Marketing, Events, Sales, PR/Comms, Public Policy, and other teams as appropriate to develop and launch our external SMB engagement activities and program
- Lead engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc.
- Oversee the development of communications, logistics, and tracking systems needed to create impactful user experiences
- Develop framework to assess leads and funnel to appropriate engagement track to mitigate churn and nurture activation potential
- Identify key engagement metrics and monitor across initiative life cycle with input and support from Analytics team
- Report on initiative impact and develop recommendations for go-forward planning

Qualifications

Minimum Requirements:
-At least 3 years of experience in digital marketing, have sufficient understanding of the overall advertising operations and strong understanding of the market
- Experience owning and delivering quantitative targets
- Demonstrated results working in highly cross-functional capacity
- Ability to translate data into clear narratives, operational strategies, and recommendation

Preferred Requirements:
- Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
- Project planning and execution experience
- A genuine passion for small business

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.