At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team:
The Business Training & Development team enables the Global Business Solutions (GBS) organization with Product, Sales Enablement, and Leadership & Professional Development.

About the role:
The Sales Enablement Partner plays a critical role in driving sales effectiveness and product adoption across North America. This role focuses on building scalable enablement programs, partnering with product teams, and implementing training initiatives that go beyond awareness to foster deeper product knowledge and drive measurable business impact. The ideal candidate will have a strong background in sales, sales strategy, enablement, or sales operations, with the ability to collaborate with cross-functional teams to support organizational growth.

Responsibilities:
1. Program Development and Execution:
- Design and implement scalable sales and product enablement programs that align with business goals and drive product adoption.
- Create comprehensive training materials, including storyboards, presentations, and playbooks, to support sales teams in effectively selling and positioning products.
- Develop both in-person and digital training sessions that cater to various learning styles and ensure consistent delivery across all channels.
2. Strategic Partnership and Stakeholder Collaboration:
- Partner with product teams to deeply understand product features, roadmaps, and positioning, and translate that knowledge into impactful enablement programs.
- Collaborate with sales leadership, business marketing, and other stakeholders to identify training needs and opportunities to improve sales competencies and execution.
- Leverage relationships to gather insights and feedback, ensuring that enablement programs address the unique challenges and needs of the sales teams.
3. Driving Adoption and Measuring Impact:
- Establish key metrics to track the adoption and impact of enablement programs, providing regular reports to leadership on program effectiveness.
- Continuously assess training outcomes to identify areas for improvement, iterating on content and delivery methods as needed.
- Analyze sales performance data to evaluate the success of enablement efforts and recommend strategies for further optimization.
4. Go-To-Market Support for Internal Launches:
- Build and deliver go-to-market strategies for new product launches by developing training programs that equip sales teams with the knowledge and tools they need to succeed.
- Drive alignment between sales, marketing, and product teams to ensure seamless execution of launch initiatives and consistency in messaging.
5. Scaled Program Delivery:
- Focus on creating enablement programs that can be delivered at scale across the U.S. and Canada, ensuring regional needs are met while maintaining a one-NA perspective.
- Integrate global best practices into regional programs, adapting content for local markets where necessary.
6. Budget Management and Vendor Partnership:
- Manage budgets for enablement initiatives, ensuring optimal allocation of resources.
- Partner with external vendors as needed to supplement internal capabilities and deliver specialized training solutions.

Qualifications

Minimum Qualifications:
- 5+ years of experience in sales, sales enablement, product enablement, sales strategy, or sales operations, preferably within the tech, media, or digital marketing industry
- Proven track record of creating and executing enablement programs that drive measurable business outcomes
- Strong understanding of the sales process and familiarity with go-to-market strategies
- Excellent communication, presentation, and storytelling skills, with the ability to craft compelling narratives and training materials
- Demonstrated ability to collaborate effectively with cross-functional teams (e.g., product, marketing, operations) in a fast-paced environment

Preferred Qualifications:
- Experience leading large-scale or complex enablement programs, with a proven ability to engage stakeholders and secure cross-functional buy-in
- Expertise in data-driven decision-making, including interpreting sales performance metrics to optimize programs and recommend improvements
- Background managing vendor partnerships or outsourced solutions to expand enablement capabilities and resources
- Global or multi-region exposure, developing scalable programs that can be adapted to diverse market requirements
- Ability to thrive in a matrixed environment, exhibiting strong organizational and project management skills to balance multiple priorities

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $80000 - $115000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.