Product Marketing Manager, Creative Product

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.

We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.

The North America TikTok Creative team is looking for an experienced Product Marketing Manager who will be responsible for providing inbound, outbound, and operational support throughout the product development lifecycle and ensuring success across key products and business initiatives.

Responsibilities:
- Product Strategy: Identify opportunities for product iteration and improvement, and collaborate with the product team to prioritize and create strategic plans that drive product and solution adoption.
- Outbound Marketing: Develop and execute strategic Go-To-Market plans to drive product adoption across key verticals. Create impactful marketing collateral, including pitch decks, product guides, playbooks, and case studies, to support sales enablement and market education.
- Inbound & Research: Lead industry and customer research initiatives, collecting valuable feedback and insights from advertisers to inform product and market strategies.
- Project Management: Demonstrate strong project management skills by collaborating with cross-functional teams (product, sales, creators, partners, and marketing) to address business challenges and develop efficient SOPs.
- Data-Driven Decision Making: Utilize strong data analysis skills to identify business opportunities and challenges. Share actionable insights and provide strategic recommendations to the regional client operations team.

Qualifications

Minimum Qualifications:
- 4+ years of experience in product marketing or operational roles within advertising, with a solid understanding of digital advertising and the creator economy.
- A proven track record of incubating or launching new products. Experienced in both inbound and outbound marketing strategies.
- Proactive self-starter with strong project management abilities, adept at quickly understanding key contexts, identifying risks, and collaborating with stakeholders to drive results.
- Highly analytical, data-driven, and focused on delivering measurable outcomes.

Preferred Qualifications:
- Exceptional communicator and team player, skilled in navigating global organizational structures, aligning cross-functional teams, and achieving shared objectives.
- Comfortable with setting ambitious goals, assessing the current landscape, developing actionable strategies, and executing rapid iterations while continuously optimizing processes.
- Thrives in a dynamic, fast-paced, and culturally diverse environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $275652 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.