Paid Media Manager, Americas - Global Marketing

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
Join our innovative marketing team at TikTok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok's presence and growth across the US. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.

Responsibilities:
- Develop and lead the execution of integrated brand media strategies and plans to meet business and marketing KPIs across the US.
- Oversee and collaborate with media agency partners in initiating, planning, coordinating, and executing media strategies and plans.
- Drive marketing initiatives by leveraging a multi-channel, holistic media strategy, including digital and traditional offline channels.
- Implement best-in-class media planning and buying practices for campaigns across all paid media channels.
- Drive innovation by cultivating and maintaining relationships with industry publishers and agency partners to stay up-to-date on industry trends.
- Analyze the effectiveness of media campaigns to optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team's goals.
- Work with internal and external partners to develop strategies and go-to-market plans that drive desired business outcomes in a collaborative environment.

Qualifications

Minimum qualifications:
- Bachelor's degree or above in communications, marketing, journalism, or related fields.
- Experience on the brand side and/or with a top media agency in a fast-paced tech, entertainment, or culture brand company.
- Proven experience in integrated media planning with a track record of executing successful campaigns across all channels.
- Strong project management skills, experience with campaign planning cycles, and managing large budgets.
- Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
- Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
- Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
- Understanding of the full funnel of consumer marketing, including Owned, Earned, and Paid strategy and execution.
- Proficient in Gmail, and Google products. Additionally Keynote, PowerPoint, Excel.

Preferred qualifications:
- Experience working in a high-growth, fast-paced environment.
- Expertise in leveraging data analytics and visualization tools to inform strategic decisions.
- Proven experience with influencer marketing and content partnerships.
- Strong network within the media and entertainment industry.
- Certification in digital marketing or a related field.
- Experience with emerging media platforms and technologies.
- Strong negotiation skills and experience in contract management.
- Ability to think strategically while managing day-to-day operations effectively.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $101300 - $188000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.