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Marketing Solutions Manager - Performance expert - GBS Japan

AT TikTok
TikTok

Marketing Solutions Manager - Performance expert - GBS Japan

Tokyo, Japan

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Global Business Solutions (GBS) is where we provide solutions to businesses through our advertisement products such as TikTok for Business. By connecting businesses to our platform's audiences who are looking for the next interest, we provide full-funnel solutions.
Within GBS, there is Global Business Marketing(GBM) team, where we strive to create the brand - TikTok for Business - that leads our clients to achieve their marketing goals and drive revenue growth. This role will play an active part in this team.

Global Business Marketing team promotes and supports the multifaceted marketing use of TikTok/TikTok for Business, contributing to client business growth. We are looking for a candidate who is passionate about not only ad business, but how the market makes decisions on marketing and where/how growth happens. The candidate will identify challenges and find creative, yet fundamentally sound ways to resolve them.

As part of the Marketing Solutions team,
you'll act as a storyteller conveying TikTok/TikTok for Business's marketing value. You'll develop value propositions for the platform and advertising solutions. Through various user research and data analysis, you'll create industry deep-dived narratives on message delivery, creative utilization, product mix, and measurement methodologies. By providing strategic support to the sales team, you'll help accelerate monetization.

In this position, you'll play a key role as a member with high expertise in performance marketing to join our team and make significant contributions.

- Global Business Solutionsとは、TikTok for Businessをはじめとしたマーケティングソリューションを、新しい興味や関心事を探しているオーディエンスと、企業/ブランドを自然に結びつけることで、認知拡大から顧客獲得まで、様々なファネルにおけるビジネス課題を解決に導いています。
- その中にあるGlobal Business Marketingチームでは、TikTok/TikTok for Businessのマーケティング活用を多角的な観点で発信・支援し、クライアントの事業成長に貢献します。私たちの目標は、営業/ビジネスチームの仕事をより簡単にし、短期〜中長期でのビジネスを確立することです。私たちはビジネスにインパクトを与え、クリエイティブなリーダーシップを発揮し、マーケットで最高水準の教育プログラムを推進することを目指しています。
私たちは、広告ビジネスだけでなく、どのようにマーケットに決定を促すか、ビジネスの成長がどこでどのように起こるかを情熱を持っている候補者を探しています。候補者は課題が何かを特定し、創造的かつ健全な解決策を見つけていただきます。
- Marketing Solutionsチームでは、TikTok/TikTok for Businessのマーケティング価値を伝えるストーリーテラーとして、プラットフォーム/広告ソリューションのValue Propositionを策定します。様々なユーザー調査、データ分析を通じて、クライアントの業種に深く根ざしたメッセージ伝達、クリエイティブ活用、プロダクトミックス、計測手法などをまとめ、ナラティブとして提供します。そしてセールスチームへ戦略的なサポートを実施することでマネタイズを加速させています。
本ポジションはこちらのチームの一員となり、パフォーマンスマーケティングの領域に高い専門性を持つ方にご活躍いただきます。

Qualifications

Minimum Qualifications
- Experience in B2B marketing/business/advertising agency for technology platforms
- Effective communication skills - Able to present and tell a persuasive/lucrative story, and also able to acquire support from external stakeholders, including people from overseas
Proactive problem solver with high level of intellectual curiosity
- Excellent verbal and written English and Japanese communication skill.
- Data Analysis experience with any of the following: SQL, Python, R, or Scala

- 必須要件
- 日本語ネイティブ、英語ビジネスレベル
- テクノロジープラットフォーム、事業会社、広告代理店のいずれかにおけるマーケティング実務経験
- 効果的なコミュニケーション、プレゼンテーションスキル-説得性、収益性の高いストーリーを提示し、日本・海外を含む外部のステークホルダーからサポートを得ることができる
- 高い知的好奇心を持ったプロアクティブな問題解決者
- 社内の部門を束ね、プロジェクトオーナーとしてプロジェクトを率いた経験
- データ分析の経験、「SQL」「Python」「R」「Scala」のいずれかの使用経験がある

Preferred Qualifications
- Practical marketing experience in industries such as recruitment, finance, and EC/D2C
- Experience in planning, KPI design, execution, performance measurement, and reporting of performance marketing across various media platforms
- Experience in planning, executing and speaking at external events and seminars
- Experience in marketing related partnership work
- Understanding/experience with creative strategies/insights
- Experience speaking comfortably in front of large audiences related to business and creative
- Deep understanding of Japanese advertising businesses, and advertising agencies
- Marketing experience with a global brand, or experience creating strategy based on quantitative/ qualitative analysis

- 歓迎要件
- 人材、金融、EC/D2Cなどの業種における広告、マーケティングの実務経験
- 各種メディア・プラットフォームを使ったパフォーマンスマーケティングのプランニング、KPI設計、実行、効果測定、レポーティング経験
- クリエイティブ戦略/インサイトへの理解
- 社外向けイベント・セミナーのコンテンツ企画、登壇経験
- 日本の広告ビジネスおよび広告代理店に対する深い理解
- グローバルブランドでのマーケティング実務経験、データの質的、量的分析に基づく戦略づくりの経験
- マーケティングに関連する、ビジネスパートナーシップ業務の経験
- "Always Day1"な環境を作れる強固なチームマネジメントの経験

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Client-provided location(s): Tokyo, Japan
Job ID: TikTok-7399509612023843123
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.