Responsibilities
Team Intro
The EUI Global Business Marketing (GBM) team exists to champion TikTok amongst brands and businesses across Europe. Through high impact multi-channel marketing campaigns - spanning events, social, email, web, education, industry relations, media and more - we demonstrate how TikTok can deliver business outcomes for the world's top brands.
This role sits within the local UK, Ireland and Nordics Global Business Marketing team, which spans Events, MarComms, Education and Industry Relations. In this role, reporting into the Integrated Marketing Communications (IMC) Manager, you'll work across all functions of IMC, learning the ins and outs of this multidisciplinary team and building a well rounded marketing skillset. Join our team and play a key role in crafting and executing world-class business to business (B2B) marketing campaigns.
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Responsibilities
- Reporting into the UK IMC Marketing Manager, you will work closely with the wider UK marketing team to plan, deliver and measure integrated marketing campaigns - covering events, marketing communications, and industry relations partnerships.
- You'll work across a range of projects, bringing fresh ideas and supporting managers across the team to deliver high-impact marketing. You'll also ensure we measure our marketing effectively to celebrate business wins.
- Ideate and produce original campaign content for various marketing channels across IMC, including writing social copy and filming TikToks.
- Work closely with the UK team and EU Experiential team to coordinate top notch client-facing events, both in person and virtually, including ideating event activations, sourcing suppliers and swag, and more.
- Work with GBM's Marketing Solutions team to ensure content is housed centrally for partners, and support our case studies process to build and market business-transforming client campaigns.
- Support the wider UKI Nordics team on team-wide projects: including creating TikTok-first internal communications. There may even be opportunities to travel to Sweden to collaborate with our Nordic team.
Qualifications
Minimum Qualifications
- You know the basics of business to business (B2B) marketing and are hungry and open to learn what you don't.
- You have strong communication skills and would be comfortable communicating with a variety of stakeholders across TikTok.
- You have excellent written language skills and are eager to put them to use coming up with snappy social captions or taglines. Bonus points if you have writing samples you can share.
- You have a strong knowledge of the digital media landscape and are always staying current on what's trending on TikTok and in social media marketing.
- You're a self-starter with a knack for managing projects independently and meeting deadlines in a dynamic environment. You know how to get stuff done!
- You're exceptionally organised and detail oriented.
Preferred Qualifications
- You thrive in a fast-paced, rapidly evolving company, dealing with different cross-functional teams.
- You're passionate about TikTok! What's on your FYP?