Join us.

About the Team
You'll contribute to content strategy and planning, and have an understanding of how regional campaigns support business goals. You're independent, proactive, and comfortable with ambiguity and problem-solving. You have experience juggling multiple projects and prioritizing them to have the greatest impact on your team and the company. You're also a strategic communicator, helping to define product narratives in conjunction with your team. You'll write and edit campaign content, GTM materials such as video scripts, in-app feature webpages, newsletter copy, and push notification copy, as well as apply and evolve our style guidelines. You have a strong intuition for writing clear, concise copy that is easily translated and localized for our global audience.

Responsibilities:
1. Responsible for the internationalization of short video content ecology, with own understanding of content, ability to deeply analyze business data and user needs, identify key issues in content production-distribution-consumption, quantify goals, and implement strategies to achieve goals;
2. Through quantitative data analysis and qualitative observation, address key issues in platform ecological evolution, make effective judgments, use product mechanisms, content/recommendation strategies, improvement of AI technologies such as machine learning, create a good environment for content consumption and creation;
3. Familiarize and understand the content recommendation process and basic principles in depth, collaborate with recommendation algorithm development and analysts, validate and continuously optimize different recommendation strategies.

Qualifications

Minimum Qualification
1. Bachelor's degree or above
2. 3 years of product or strategy experience, possessing good content understanding, experience in content strategy, scheduling strategy, recommendation strategy, product experience in commodity recommendation is preferred;
3. Excellent communication, collaboration, and project management skills, ability to handle pressure, resilience, sense of responsibility and goal orientation, ability to focus on solving complex problems, long-term thinking;

Preferred Qualification
1. Solid and good data analysis ability, strong logical thinking ability;
2. Preference for consumers and creators of content products, preference for those who enjoy and frequently use overseas content products;

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.