Join us.

About the Role
As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced Product Marketing Manager, responsible for driving adoption of Lead Generation Ads.

Responsibilities
- Customer-centric market strategy: Develop and execute a robust go-to-market strategy for Lead Generation Ads, aimed at increasing product adoption, user satisfaction, and market penetration.
- In-depth customer interviews: Conduct interviews with customers to understand their needs, challenges, and preferences. Translate these insights into actionable strategies that align with our product development.
- Data-driven decision making: Utilize both quantitative and qualitative data to gain a deep understanding of market trends, customer usage patterns, and the overall adoption process. Employ this data to inform and enhance go-to-market strategies.
- Collaboration: Work closely with product development, sales, and customer success teams to ensure a unified approach in go-to-market plans and customer engagement strategies.
- Market research: Study market trends, customer needs, and competitor strategies to position our products effectively and in an innovative way in the market.

Qualifications

Qualifications
Minimum Qualifications:
- Professional experience in product marketing, product development or related fields. Experience in advertising a major plus. Experience with SMB segment a plus.
- Demonstrated ability to take extreme ownership of projects. Show resilience, don't take 'no' for an answer. Work well with ambiguity.
- Strong written and verbal communication skills and the ability to influence others without authority.
- Strong expertise in data analytics tools like SQL. Ability to draw actionable insights independently.

Preferred Qualifications:
- Customer-Centric and empathetic.
- Experience with acquisition-led efforts.
- Can work with global teams across different time zones.
- Be curious.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $86737 - $232000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.