Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Growth Operations Manager, SMB Lead Ads Product - Austin, Texas

AT TikTok
TikTok

Growth Operations Manager, SMB Lead Ads Product - Austin, Texas

Austin, TX

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Want more jobs like this?

Get Account Management jobs in Austin, TX delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.

Join us.

About the Role
As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced Product Marketing Manager, responsible for driving adoption of Lead Generation Ads.

Responsibilities
- Customer-centric market strategy: Develop and execute a robust go-to-market strategy for Lead Generation Ads, aimed at increasing product adoption, user satisfaction, and market penetration.
- In-depth customer interviews: Conduct interviews with customers to understand their needs, challenges, and preferences. Translate these insights into actionable strategies that align with our product development.
- Data-driven decision making: Utilize both quantitative and qualitative data to gain a deep understanding of market trends, customer usage patterns, and the overall adoption process. Employ this data to inform and enhance go-to-market strategies.
- Collaboration: Work closely with product development, sales, and customer success teams to ensure a unified approach in go-to-market plans and customer engagement strategies.
- Market research: Study market trends, customer needs, and competitor strategies to position our products effectively and in an innovative way in the market.

Qualifications

Qualifications
Minimum Qualifications:
- Professional experience in product marketing, product development or related fields. Experience in advertising a major plus. Experience with SMB segment a plus.
- Demonstrated ability to take extreme ownership of projects. Show resilience, don't take 'no' for an answer. Work well with ambiguity.
- Strong written and verbal communication skills and the ability to influence others without authority.
- Strong expertise in data analytics tools like SQL. Ability to draw actionable insights independently.

Preferred Qualifications:
- Customer-Centric and empathetic.
- Experience with acquisition-led efforts.
- Can work with global teams across different time zones.
- Be curious.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Client-provided location(s): Austin, TX, USA
Job ID: TikTok-7375281637037607206
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.