Responsibilities
About the Team:
Our Targeting and Audiences PMM team covers Demographic Targeting, Advanced Manual Targeting, Audiences Targeting, and Automatic Targeting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our automated targeting solutions and advanced detailed targeting solutions.
TikTok's targeting capabilities are a key lever to unlock advertiser budgets and drive ad performance by enabling advertisers to reach the right users, with the right message, at the right moment.
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About the Role:
You will use your experience and marketing knowledge working with Targeting and Audience Product Management to develop the strategy and bring together cross-functional stakeholders to execute on those plans. Inbound, strategy development and go-to-market execution will all be critical elements of this role.
You deeply understand ad tech, TikTok and competitor ads manager products, and Targeting and Audiences capabilities.
Responsibilities:
Owner of TikTok's automated targeting solutions as well as advanced detailed targeting products.
Define and execute the go-to-market strategy for TikTok's Targeting and Audience products.
Develop thought leadership around key product launches and respond to industry developments, partnering closely with the Global Business Marketing team
Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
Partner closely with the Sales and regional PMM teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
Communicate the value proposition of new Targeting and Audience products to all stakeholders and ensure that effective collateral and packages are created.
Qualifications
Minimum Qualifications:
- BA/BS degree or above
- 5+ years of product marketing or product management experience with digital ad products
- 5+ years of experience in the digital advertising industry in a measurement capacity
- Strong knowledge of Targeting and Audience solutions and both TikTok and competitor Ads Manager products
Preferred Qualifications:
- Excellent communication, presentation and analytical skills.
- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $128000 - $290160 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.