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Global Product Marketing Manager (Hybrid)

AT BD
BD

Global Product Marketing Manager (Hybrid)

Salt Lake City, UT

Job Description Summary

The Global Product Manager is responsible for managing a high growth product category within the Global Peripheral IV Catheter business. The Product Manager works as a member of the Global PIVC Marketing team to support the development and execution of global marketing strategies including the Annual Strategy Review process, marketing plans and global product launch plans. The Global PM supports a cross-functional business team to ensure success of his or her products including market development activities, ensuring consistency in product supply and remaining current on all quality items. The position will work closely with R&D and other cross-functional teams on sustaining engineering efforts to ensure alignment to customer requirements.

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Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

For most roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In limited circumstances, weekly testing for COVID-19 may be available instead of vaccination. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Job Description

We are the makers of possible!

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Responsibilities

  • The Global PM is responsible for managing and driving growth within the PIVC business.
  • Owns the development and execution of the Global Marketing Plan and Global Launch Plans for their respective product portfolio by supporting or conducting market analysis, competitive analysis, and customer research.
  • Demonstrates strong business and marketing acumen to conduct market assessments and provide strategic recommendations.
  • Works with cross functional regional teams to develop, adapt, and execute strategic marketing plans throughout multiple markets taking into account specific cultural and regional considerations.
  • Identifies, develops and delivers needed marketing promotions, programs, sales tools, technical/research resources to ensure sales growth and market development for multiple product lines.
  • Develops market-specific outcome grounded strategic marketing plans, including specific value propositions, to inform long term direction for all non-U.S. markets.
  • Identifies and develops marketing programs, sales tools, pricing, positioning and promotions for product portfolio.
  • Identifies, quantifies and develops new market and product opportunities (e.g. NPD products), taking into account specific country needs. Acts as the liaison between marketing teams, R&D, Quality, Regulatory, Manufacturing, and other cross-functional teams.
  • Ability to analyze market dynamics, including identifying and developing plans to reduce barriers, and prioritize plans (market development). Focused on growing and developing markets.
  • Drive best practice sharing across countries and regions.
  • Ability to identify, prioritize and execute innovative locally tailored approaches to market development (e.g., new products, new business models, etc.)

Qualifications

  • High-energy team player with a proven track record of directing new product development and leading project teams
  • Proven leadership experience in directing successful product launches: including writing and executing the marketing plan
  • Experience taking a product from concept to global launch
  • Experience analyzing business opportunities and developing strategies
  • Experience entering/developing new markets
  • Analytical ability
  • Strategic thinking
  • Excellent communication skills: oral, written, and presentation
  • Ability to build relationships with internal and external customers
  • Excellent organizational and problem-solving skills
  • Attention to detail
  • Ability to handle complexity and manage several tasks at one time
  • Ability to travel 10% of the time

Education and Experience

  • Bachelor's Degree, MBA preferred
  • Minimum 3 - 5 years' experience in Product Management or Upstream Marketing preferred; preferably in Medical Devices

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Required Skills

Optional Skills

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Primary Work Location

USA UT - Salt Lake City BAS

Additional Locations

Work Shift

Client-provided location(s): Salt Lake City, UT, USA
Job ID: BD-79494748336
Employment Type: Other