Emerging Publisher Growth Manager, Content-Publishers

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
TikTok's Emerging Publishers and Content Growth team sits at the intersection of Partnerships, Product and Content to incubate content verticals and grow publishers at scale in order to impact the ecosystem in meaningful ways. The team builds a combination of growth strategies and tactics while identifying workstreams to enhance the Emerging Publisher experience on TikTok by collaborating closely with product and cross-functional teams.

About the Role
The Emerging Publisher Growth Manager will be responsible for enabling high quality content supply by growing a cohort of emerging publishers in specific verticals.

This role is open to LA and NY

Responsibilities
- Identify and manage emerging publishers in high potential content verticals to drive content selection on the platform
- Design, build and implement growth strategies at scale to empower emerging publishers by diving into data and creating dedicated content strategies and playbooks for growth
- Deliver vertical value proposition and drive product and feature adoption to ensure the best publisher experience on the platform
- Ensure Publishers engagement around key initiatives by organising webinars via scaled communication, case-studies and dedicated programs
- Aggregate blockers and translate feedback from publishers into actionable workstreams by collaborating with cross-functional stakeholders notably product teams

Qualifications

Minimum Qualifications
- Highly collaborative attitude and spirit to deliver projects and programs
- Outstanding organisational skills with the ability to work cross functionally with other stakeholder teams
- Exemplary interpersonal, analytical, communication and presentation skills
- Proven understanding of the key requirements to build and scale content strategies
- Leverage data and key metrics to action educational levers and drive supply growth
- The ability to meet deadlines and drive strong execution in a fast-paced environment.
- Problem-solver by ideating and testing different approaches & initiatives

Preferred Qualifications
- Demonstrated experience in building programs, accelerators and strategies to drive Publisher Content at scale
- The ideal candidate has significant experience across Account management, Partner facing roles, Content strategies or Program management
- Preferred previous experience in Film and TV or News
- Proven collaboration with Product teams
- Content platform experience considered a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $11000 - $145000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.