Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
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TikTok's Emerging Publishers and Content Growth team sits at the intersection of Partnerships, Product and Content to incubate content verticals and grow publishers at scale in order to impact the ecosystem in meaningful ways. The Emerging Publisher Growth Manager will be responsible for enabling high quality content supply by growing a cohort of emerging publishers in specific verticals. The team builds a combination of growth strategies and tactics while identifying workstreams to enhance the Emerging Publisher experience on TikTok by collaborating closely with product and cross-functional teams.
Responsibilities
- Identify and manage emerging publishers in high potential content verticals to drive content selection on the platform
- Design, build and implement growth strategies at scale to empower emerging publishers by diving into data and creating dedicated content strategies and playbooks for growth
- Deliver vertical value proposition and drive product and feature adoption to ensure the best publisher experience on the platform
- Ensure Publishers engagement around key initiatives by organising webinars via scaled communication, case-studies and dedicated programs
- Aggregate blockers and translate feedback from publishers into actionable workstreams by collaborating with cross-functional stakeholders notably product teams
Qualifications
Minimum Qualifications:
- The ideal candidate has significant experience across Account management, Partner facing roles, Content strategies or Program management
- Demonstrated experience in building programs, accelerators and strategies to drive Publisher Content at scale
- Outstanding organisational skills with the ability to work cross functionally with other stakeholder teams
- Exemplary interpersonal, analytical, communication and presentation skills
- Proven understanding of the key requirements to build and scale content strategies
- Leverage data and key metrics to action educational levers and drive supply growth
- Problem-solver by ideating and testing different approaches & initiatives
Preferred Qualifications:
- Previous experience in Film and TV or News
- Proven collaboration with Product teams
- Content platform experience considered a plus
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.