At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team

Creativity is at the heart of TikTok, from our community to our brand. The Brand and Creative team, a global marketing center of excellence, oversees all consumer campaigns to ensure world-class, consistent communications. We're seeking an experienced and talented Creative Director with a copywriting background to join us in Los Angeles.

About the Role
This role will lead creative development for brand and product campaigns globally, with a focus on the Americas, guiding agencies from ideation to production. The ideal candidate is a strong communicator, able to clearly articulate ideas and engage in productive debates. If you're passionate about storytelling, excel at inspiring teams, and thrive at the speed of culture, we'd love to hear from you.

Responsibilities
- Creative leadership: serve as the primary point of contact for cross-functional internal teams and external creative agencies, providing guidance to ensure high-quality and on-brand deliverables.
- Strategic oversight: collaborate closely with the Marketing team to develop compelling creative briefs and execute creative strategies that enhance TikTok's brand trust.
- Copywriting excellence: oversee and refine the copywriting process, ensuring all messaging is clear, engaging, and true to TikTok's voice.
- Brand consistency: maintain consistency in brand messaging across various campaigns and platforms, tailoring content to resonate with diverse audiences, ensuring all ideas align with the brand guidelines.
- Agency collaboration: build strong relationships with creative agencies, fostering an environment of collaboration and innovation.
- Project management: self-manage multiple projects simultaneously, producing efficiently and on schedule.
- Market trends & insights: stay updated on industry trends, competitor activities and consumer behaviors to inform creative decisions and stay ahead of the curve.

Qualifications

Minimum Qualifications
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Availability to work in a hybrid model, both in-person and remotely.
- Must be willing to work out of our office in Los Angeles, LA
- Experience in a creative brand or creative strategy role.
- Experience within creative agency, brand creative group or entertainment studio/network creative role.
- A portfolio that showcases previous creative and strategic work.
- Passion for TikTok, the power of the platform, its communities, and the creative possibilities it can unlock.
- Excellent written and verbal communicator, with the ability to solve for complex business problems through compelling creative strategies, breakthrough creative ideas and engaging presentations.

Preferred qualifications
- Experience creating content on or for TikTok.
- Proven track record in leading and delivering successful brand campaigns, preferably within the digital and social media landscape. An online portfolio is a must.
- Ability to articulate creative concepts and strategies clearly to senior executives.
- Strong interpersonal skills and experience working with creative agencies, fostering partnerships that produce outstanding work.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $160000 - $225000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.