Advertiser Enablement Manager - Food and Beverage

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

We are seeking an Advertiser Enablement Client Ops Analyst to join the GMPT team (Global Marketing Product Technology). Our team needs an inventive, high-EQ creator and product marketing guru focused on the CPG Food & Bev vertical who can help bring these advertisers' visions to life with exciting, memorable sponsored content. This hire will work under the Advertiser Enablment Lead within GMPT, working on the team that is charting a new path for the world's top advertisers to grow their businesses via our 3P creative solutions.

Candidates must have experience working with social influencers in a commercial context and be prepared to explain how they've convinced advertisers to embrace creators as true marketing collaborators. They should be equally comfortable answering campaign performance questions from a marketing director as interacting with social stars on Zooms and group chats.

RESPONSIBILITIES
- Research and synthesize industry-specific best practices for creator partnerships and disseminate via internal and external docs & collateral
- Plan and moderate creator-led workshops to better educate CPG brands on how to succeed on TikTok
- Lead strategic marketing activations with TikTok creative solutions from (recommending product solutions)
- Partner with TikTok sellers to strengthen relationships with top CPG accounts and support upfront marketing agreements via innovative creator strategies
- Coordinate with Creator Partnerships team to understand relevant creator communities and emerging trends affecting the Personal Care vertical
- Assist Legal and Operations team in creator contracting & payment process
- Conduct walkthroughs with advertisers and internal TikTok cross-functional team members on third-party product solutions.
- Develop a deep understanding of the broader CPG ecosystem on TikTok to recommend optimal product solutions aligned with advertisers' objectives.

Qualifications

Minimum Requirements:
- relevant experience working with social influencers for marketing or advertising purposes
- Direct experience supporting the advertising RFP process and a fluent understanding of digital marketing tactics and KPIs
- Demonstrate strong expertise in product and data analytics.
- Experience presenting to brand and ad agency clients
- Excellent oral and written communication skills across every relevant channel (phone, email, text, social DM, etc)
- Exceptional attention to detail and respect for process even when external circumstances are messy and unpredictable
- Entrepreneurial thinker who will recommend business improvements before being asked for fixes

Preferred Qualifications:
- Experience running creator marketing programs for leading CPG brands (please indicate on resume or cover letter)
- Experience creating content on TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $244000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.