Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Senior Manager, Marketing Data & Analytics - PSG
R-01293319
Join the Pharma Services Group (PSG) of Thermo Fisher Scientific as a Senior Manager, Marketing Data & Analytics and play a key role in turning marketing data into actionable insights. This global position is remote-friendly and offers significant opportunities for career growth and development.
The role focuses on optimizing the marketing-to-sales funnel, driving data-informed decisions, and leading a team of analysts. Collaborate across marketing, sales, and product teams to deliver insights that fuel business growth and advance Thermo Fisher's mission of making the world healthier, cleaner, and safer.
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What will you do: Key Responsibilities
- Lead Generation and Funnel Optimization
Design frameworks to measure lead-to-revenue metrics, aligning with sales goals. Deliver actionable recommendations to boost conversion rates and pipeline velocity.
- Data Strategy, Governance and Insights
Develop scalable data solutions . Build predictive models to forecast performance and customer potential.
- Campaign Performance and Analytics
Define important measurements, assess campaign/channel performance, and apply techniques like machine learning to improve efficiency.
- Team Leadership and Collaboration
Lead and develop a team of analysts while encouraging cross-functional collaboration. Oversee strategic projects, reporting, and monthly/quarterly business reviews.
How will you get here: Qualifications
- Bachelor's degree in data science, marketing, or related field; MBA preferred.
- 5+ years in marketing analytics (B2B), including 2+ years leading teams and technical projects.
- Expertise in programming (SQL, Python, R), analytics tools (e.g., Tableau, Power BI), and marketing tech platforms (e.g., Salesforce, Marketo).
- Experience with lead-to-revenue strategies, predictive modeling, machine learning, and cloud platforms (AWS, Azure).
- Ability to align data initiatives with business goals and translate insights for non-technical audiences.
Knowledge, Skills, Abilities:
- Marketing Competence: Deep understanding of marketing principles, customer journeys, marketing channels, digital platforms, and key performance metrics. Experience with B2B marketing and sales cycles.
- Technical Expertise: Proficient in programming and experience with predictive modeling, machine learning, and cloud platforms. Ability to craft self-service dashboards and automated reporting solutions.
- Problem-Solving: Strong analytical and critical thinking skills to identify trends, uncover root cause, and derive actionable insights.
- Communication: Ability to present insights, synthesize analysis into actionable recommendations, and tell data-driven stories that influence decisions.
- Leadership: Proven track record to motivate teams, encourage collaboration and align analytics with business goals.