Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
About the Job
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
The Vertical Marketing Manager is a part of the APJ Corporate Strategy and Marketing team at Thermo Fisher Scientific. In this role, you will drive regional growth focussed on Healthcare Segment by providing market and competitor intelligence to inform business strategy and collaborating with colleagues across businesses and countries. You will work with country and divisional marketing teams to develop and implement segment related business growth strategies in ONE Thermo Fisher approach.
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Key Responsibilities
1. Planning & Strategy:
- Addressable Market: Build models to understand market size and penetration across different segments and countries.
- Trend Analysis: Report on trends as well as workflow opportunities in the Healthcare Segment.
- Market Dynamics: Track policies and investments to understand their impact on our business.
- Competitive Analysis: Analyse competitors' performance, portfolios, and strategies.
2. Business Partnering:
- Content Development: Develop cohesive workflow and marketing materials that align with our total value proposition. Collaborate with divisions to develop web pages, presentations, newsletters, brochures, etc. to position our company as an industry leader and drive customer engagement.
- Sales Enablement: Build and drive sales training, assets and tools to drive workflow-based selling and cross-selling.
- Demand Generation: Develop & deploy cross-divisional marketing campaigns to build recognition, drive awareness, and stimulate demand. Drive web and digital promotion efforts for new contact acquisitions and lead generation.
- Thought Leadership: Identify and manage strategic collaborations with associations and KOLs to position us as a leading player.
Data and Operational Efficiency
- Track and distill insights from news that informs market and competitive intelligence gathering.
- Leverage technology, such as Power BI, to automate insights gathering and sharing.
Minimum Requirements/Qualifications:
- Master's Degree in Lifesciences, Biotechnnology, Molecular Biology or Clinical.
- 8+ years' experience in marketing, product management or business development.
- Good interpersonal skills to effectively communicate, interact, and work with individuals and groups.
At Thermo Fisher Scientific, we value collaboration, innovation, and personal growth. We provide our global teams with the resources needed to achieve individual career goals while successfully implementing solutions for some of the world's toughest challenges. Join us and be a part of our ambitious mission to make the world a better place.