Job Description
The Education Secretariat is committed to equity and valuing the unique and diverse characteristics and experiences of every member of its workforce. We encourage an authentic workplace where colleagues show up as their full selves, where collaboration, innovation, and connections are key to realizing our mission that all children, youth, and families thrive socially, academically, and economically. We seek teammates who are committed to promoting a diverse and inclusive work environment, where everyone is valued and engaged. We encourage you to apply and identify your strengths in these areas.
About the Children's Trust:
The mission of Children's Trust is to partner with organizations and communities to drive systemic change that addresses the root causes of child abuse and neglect. We provide and fund high-quality family support programs and services, deliver training and technical assistance to the workforce, and advocate for statewide policy decisions that build resilient families, enabling children to grow up safe and thrive. Our values of collaboration, accountability, inclusion, and celebrating successes are at the core of the work we do. We promote a family-centered, strengths-based approach to working with partners. The Children's Trust of Massachusetts has an annual budget of approximately $26M from Federal and State funding and an additional average annual raise of $850K from our 501c3.
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The Children's Trust is looking for a dynamic, detail-oriented Marketing & Events Specialist to help us plan, organize, and execute high-impact events and trainings for the community. This position plays a vital role in managing event logistics, online promotions, and the technical aspects of event management systems.
Position Overview:
The Marketing & Events Specialist will be responsible for engaging with our audiences of the family support workforce, donors, and legislators to increase engagement and participation in Children's Trust's events, trainings and initiatives. The specialist will use event technology software to organize, promote/outreach, and register attendees for trainings, events, forums, meetings, conferences, etc. The role requires proficiency in event management software, email marketing tools, and web content management systems to ensure seamless event execution and excellent attendee experiences. The ideal candidate will be detail-driven, possess strong project management skills, and work collaboratively with various internal teams and vendors to achieve successful event outcomes.
Key Responsibilities:
- Event Management & Software: Build, manage, and optimize events and trainings in event management software (e.g., Cvent), including registration processes, attendee management, and event timelines.
- Website & Mobile App Management: Configure, edit, design, and manage event and training websites, including mobile app interfaces, to ensure smooth user experience and seamless event access.
- Email Correspondence & Communication: Develop and send engaging email communications via event software for event promotions, reminders, and post-event follow-up.
- Registration & Reporting: Monitor event and training registration progress, track capacity, and maintain communication with program teams to keep them informed on attendance and capacity.
- Event Logistics: Assist with the coordination of event logistics, including venue scheduling, vendor management, and on-site support.
- Email Marketing: Support the organization's email marketing efforts by managing email list building, segmentation, and scheduling email campaigns via platforms like MailChimp.
- Website Content Management: Regularly update Children's Trust websites or event landing pages with relevant content and event updates.
- Online Promotion: Support the online marketing and promotion of events, trainings, and campaigns across social media, websites, and other platforms.
- Training & Tool Proficiency: Stay updated on enhancements and changes to event management tools such as Cvent, Zoom, and MailChimp, and participate in relevant training to ensure optimal tool usage.
- Planning & Coordination: Facilitate planning meetings with internal teams and event software staff to ensure successful event execution.
- Collaboration & Content Development: Work closely with internal teams to gather necessary information and develop materials for web pages, event promotion, and outreach efforts.
- Vendor Management: Draft RFQs/RFRs, evaluate vendor bids, and manage vendor relationships, contracts, and communications.
- CRM Management: Assist in setting up, maintaining, and integrating CRM systems, ensuring data is accurate and useful for event planning and promotions.
- System Integration Recommendations: Recommend system integrations to improve workflow efficiency and optimize event management.
- Additional Responsibilities: Perform other duties as assigned to support the team and organizational goals.
Qualifications:
- Proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, Outlook).
- Extensive experience with event management systems and registration processes; proficiency with Cvent is preferred.
- Strong project management skills, with the ability to manage multiple tasks simultaneously and meet deadlines.
- Experience with web content management systems and email marketing platforms (Mailchimp preferred).
- Familiarity with Google Analytics for tracking event and website performance.
- Ability to prepare accurate and timely documents and reports.
- Strong communication and collaboration skills, with an ability to work effectively across various departments.
- Ability to travel to events across the state up to 10% of the time.
Preferred Qualifications:
- Experience with CRM systems and integrations.
- Knowledge of online event promotion and social media marketing.
Travel will be required for this position.
Questions regarding this position or the application process please contact martine.laine@mass.gov
Qualifications
First consideration will be given to those applicants that apply within the first 14 days.
MINIMUM ENTRANCE REQUIREMENTS: Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and/or program analysis, or (B) any equivalent combination of the required experience and the substitutions below.
Substitutions:
I. A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the-required experience.
II. A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience.
III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.
Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.
Comprehensive Benefits
When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package. We take pride in providing a work experience that supports you, your loved ones, and your future.
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An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.
The Commonwealth is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive to apply for this role.