At TD Direct Investing, you'll be challenged to learn and grow every day. We value amazing work and exciting ideas. We're looking for leaders who thrive in a fast-paced environment, want to move quickly from idea to delivery, lead and develop their colleagues, and create a lasting impact with ground-breaking content.

We're looking for a talented Social Media Senior Manager, with a passion for helping Canadians learn to become successful investors, to help create and execute on our social media strategy for TD Direct Investing.

Job Description

Reporting into the Associate Vice President, TD Direct Investing Client Education, you will shape the social voice and direction for an industry-leading team of DIY investing content creators. We're looking for a highly skilled individual who can help grow our social community. In this role you will:

• Create and evolve a winning social media strategy for TD Direct Investing based on a deep understanding of social media users, platforms (e.g. YouTube, Instagram, Facebook, Reddit, X, TikTok, etc.), trends, and business objectives.
• Develop and manage our social media content roadmap that aligns content to the social media strategy and effectively prioritizes across user demands and segmentation strategies.
• As the Product Owner for all social content, provide leadership to the content delivery pod for all social content to ensure that content meets intended objectives.
• As the people manager for the Community Manager and Social Creative Manager provide direction and leadership of the social team for them to excel and grow in their roles and careers.
• In collaboration with marketing partners, drive the paid social media strategy with best practices aimed at growing our social community.
• Gather, analyze, and act on key insights to help drive progress towards objectives and refine the social media strategy.
• Research and identify new social media trends that can be leveraged to deliver engaging investing and trading content adapted for the expectations of social users.
• Work closely with control partners to ensure that TD Brand standards and all compliance, legal, and other regulatory guidelines are adhered to. Where required, identify and mitigate high-risk matters that originate in social media.
• Oversee our community/user engagement and response program, which includes performing periodic reviews to determine if procedures are being executed as required
• Host content when needed

Job Requirements

• 5+ years experience leading social media for a major brand, content strategy, social media marketing, or other relevant experience.
• Must excel at driving an editorial process that effectively balances ensuring high quality standards, leverage of expertise throughout the team, and making quality decisions in a fast-paced environment.
• Experience with social media management and publishing software (Sprinklr/Hootsuite, Sprout Social).
• Ability to leverage SEO and other tools to deliver relevant content that users are looking for in the moment and how to create content that drives action.
• Being an inspirational spokesperson to champion the program with the ability to deliver highly effective executive level presentations.
• Deep understanding of the rapidly evolving social and digital media environments including emerging industry impacting trends, platforms capabilities, and experience drivers.
• Must be a quick learner and a self-starter who can take ownership of opportunities to evolve the offering and collaboratively work with partners to execute solutions.
• Skilled at driving outcomes rooted in a clear insight-driven strategy.
• Must possess cultural awareness to best cater to the diverse communities we serve.
• Passion for investing and how to simplify the learning experience to help everyday investors and traders reach their financial goals. Completion of related accreditation is preferable but not specifically required (e.g. CSC, CPH, DFOL, a CFA or MBA).

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement:
N/A.