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Product Engagement Credit Card Marketing Group Manager

AT TD Bank
TD Bank

Product Engagement Credit Card Marketing Group Manager

Wilmington, DE / Remote

Work Location:
Wilmington, Delaware, United States of America

Hours:
40

Line of Business:
Product Management

Pay Detail:
$110,760 - $178,880 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

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As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Product Engagement Credit Card Marketing Group Manager is responsible for managing the marketing initiatives and projects for all RCS Partner (Merchants, Dealers & Cobrand) relationships across both the US and Canada. This includes supervision of each of the individual Marketing Managers, negotiation with and problem resolution for all RCS Partners, ensuring compliance with regulatory guidelines.

Depth & Scope:

  • Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
  • Manages team of Marketing Managers supporting all RCS Partners (Merchants, Dealers, and Cobrand relationships)
  • Ensures Partner satisfaction with marketing strategies and campaign execution across both Acquisition and Customer Management initiatives
  • Interacts with Partners' senior management through presentations, recommendations, negotiations, and regular meetings
  • Puts processes in place to ensure that TD and Partner marketing comply with applicable regulations
  • Evaluates effectiveness of marketing programs and creates strategies to improve future initiatives
  • Provides Senior Management with regular updates on marketing campaign performance
  • Works closely with Account Management team (and other internal groups such as Finance, Operations, Credit, Risk) to ensure comprehensive marketing plans are developed and implemented for each partner
  • Provides input and oversight into defining and ensuring adherence to the overall customer experience
  • Evaluates effectiveness of projects after implementation
  • Compiles and analyzes feedback from various internal areas and outside vendors, develop recommendations as appropriate and incorporates changes into future project plans
  • Manages overall RCS promotional marketing budget to ensure proper utilization and optimization
  • Coordinates development and implementation of Public Relations Strategy for assigned Partners
  • Manages external vendors
  • Supports Business Development team by providing Marketing and Product Development strategies for potential Partners; Participates in new business pitch meetings, as appropriate
  • Manages RCS Advertising campaigns to generate awareness of and interest in RCS's financing programs
  • Manages cross-business unit projects, as appropriate
  • Contributes to development of overall division goals, establishes and implements department goals, strategies, programs, policies, and procedures in support of division objectives, including budget
  • Successfully completes all required online training
  • Utilizes and follows Compliance/Risk/AML/Legal control programs
  • Consults with all Risk functions in the development and documentation of policies, procedures and controls, for all department processes.
  • Ensures effective compliance with all job-relevant State and Federal regulations, including, but not limited to TD Bank Employee policies, procedures, CRA EEO/ AA, as well as all job relevant Risk Management and Corporate standards
  • Ensures TD Bank maintains successful audits and exams within all areas
  • Ensures that own work, as well as work of any Employees supervised, is in compliance with applicable laws, regulations, and guidelines as detailed in policies located on Company intranet; policies include but are not limited to Fair Lending, Know Your Customer, Bank Secrecy Act and other applicable anti-money-laundering policies

Education & Experience:

  • Bachelor's degree or equivalent experience
  • 8+ years related experience required
  • Supervisory experience required
  • Extensive knowledge of financial services marketing practices and techniques, ideally in credit cards
  • Excellent relationship management skills, including the ability to interact with senior management at external (Partners and Vendors) and internal entities
  • Superior relationship management skills
  • Excellent communication skills, both verbal and written
  • Ability to analyze data and turn into recommendations for future marketing strategies
  • Strong negotiation skills
  • Proven organizational skills
  • Vendor management experience required
  • Proven ability to manage projects while working well within a team environment
  • PC skills, with good general knowledge of related technology systems
  • Occasional travel required

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

  • Domestic Travel - Occasional
  • International Travel - Never
  • Performing sedentary work - Continuous
  • Performing multiple tasks - Continuous
  • Operating standard office equipment - Continuous
  • Responding quickly to sounds - Occasional
  • Sitting - Continuous
  • Standing - Occasional
  • Walking - Occasional
  • Moving safely in confined spaces - Occasional
  • Lifting/Carrying (under 25 lbs.) - Occasional
  • Lifting/Carrying (over 25 lbs.) - Never
  • Squatting - Occasional
  • Bending - Occasional
  • Kneeling - Never
  • Crawling - Never
  • Climbing - Never
  • Reaching overhead - Never
  • Reaching forward - Occasional
  • Pushing - Never
  • Pulling - Never
  • Twisting - Never
  • Concentrating for long periods of time - Continuous
  • Applying common sense to deal with problems involving standardized situations - Continuous
  • Reading, writing and comprehending instructions - Continuous
  • Adding, subtracting, multiplying and dividing - Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are

TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. With more than 6,500 professionals operating out of 40 cities across the globe, we help clients meet their needs today and prepare for tomorrow. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank. We are growth-oriented, people-focused, and community-minded. As a team, we work to deliver value for our clients every day.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com. Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Client-provided location(s): Wilmington, DE, USA; Centennial, CO, USA
Job ID: TD_bank-R_1367358
Employment Type: Full Time