Sr. Researcher Owned Brand & Product Insights

Sr Researcher Owned Brand & Product Insights

(HYBRID MPLS

Job Description

About us:

As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Learn more about Target here .

At the heart of one of the world's best loved and most recognizable brands is an impeccable Owned Brand Team organization. Join our dynamic and inventive team to influence the style, quality and value that decisively position Target above the competition. Your input will have a direct and positive effect on our Home & Hardlines brands and offerings.

The Owned Brand & Product Insights team leads strategy, brand, product and impact research for Target's owned brands in support of key business needs and opportunities.

Key Capabilities required:

• Work cross-functionally to scope, develop and implement the right research to meet the team's business objectives and strategic goals.
• Lead all aspects of a comprehensive product research plan utilizing both quantitative and qualitative methods to solve problems, fulfill on guest needs, and strategically partner with and guide your key business partners.
• Manage research projects end-to-end, including scoping, methodology design, recruiting, moderation, synthesizing and deliverables.
• Drive the consumer voice to positively influence strategies for long term brand growth and the associated product's life cycle, from new product innovation and white space to ongoing product improvements and maintenance.

As the Sr. Researcher Owned Brand & Product Insights, you will be a strategic thought partner and provide expert guidance in leading, conducting, synthesizing, and reporting on research projects for key initiatives in support of the Home & Hardlines business - including, but not limited to: quantitative concept screening studies, Max Diff/Turf, ethnographies, surveys, shop-a-longs, store intercepts, interviews, focus groups, immersions, digital, and product usage tests. You will serve as the project leader for product teams throughout the research project life cycle - recommending appropriate methodology, scoping, and coordinating the entire process; facilitating in-field research and post-research synthesis through analysis. Upon completion, you will conduct a thorough analysis of data to generate actionable insights and recommendations aligned with corporate strategic directions. You'll then deliver findings to the team in a compelling way, leveraging your expertise in storytelling via an executive report or presentation. In this role, you will serve as an advocate for the Consumer by driving research at the core of brand and product design development and by being a catalyst to educate, accelerate, and activate consumer driven decisions.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience
• 5+ years of experience in Market/Consumer/Design Research
• Expertise in quantitative, qualitative and design thinking research methods and their application to product development, with expertise in at least one of the following areas: consumer package goods, home industries, hardlines industries
• Expertise in research to support brand building through assessing and understanding consumer loyalty, increasing awareness, and engaging new audiences and developing brand positionings
• Strong strategic thinking and problem-solving skills
• Excellent strategic and ideation facilitation and group collaboration skills
• Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners
• Expert observational, analysis and synthesis skills with proven results
• A strong ability to tell compelling stories from data
• Strong project management skills - experience managing multiple projects at various stages in the project life cycle and adjusting to changing priorities
• Proficient in PowerPoint, Outlook, Word and other MS Office software

Team Members in the Target General Merch Inc operating company are prohibited from working more than thirty (30) days per calendar year in any of the following states: AL, AR, DE, FL, IN, IA, LA, MD, MS, MO, NC, OK, PA, SC, TN and VA. If hired, you will be prohibited from working remotely from any of the states listed above for more than thirty (30) days per calendar year.

Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.

Application deadline is : 02/15/2025
Qualifications: