About us:
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn't happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target's global team and has more than 4,000 team members supporting the company's global strategy and operations.
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.
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Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.
Roundel, Target's retail media network, offers the world's leading advertisers industry leading digital advertising solutions. More than ¾ of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes! We design and deliver impactful marketing for brands and their agencies resulting in engagement
Pyramid Overview:
At its core, Roundel is about using Target's rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That's Roundel. It works on Target's platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests' digital journey.
As an Analyst Performance and Insights, you will be responsible for driving cutting edge analysis for vendors running advertising campaigns with Roundel (Target's Media Network). The core competency of this role is to handle performance analysis for multiple clients, identify growth opportunities, triangulate data from various sources to drive campaign performance to address marketing objectives, and use data storytelling to influence the vendor's media strategy/investment decisions.
Responsibilities:
- Provide mid-flight, ad hoc and end of campaign reporting for digital campaigns; consider past campaign performance, similar campaign objectives, and category benchmarks
- Combining the individual recaps of the vendor to generate Quarterly/annual recaps and create category level insights
- Identify the key-metrics, combine them with observations to translate into strategy/vendor insights, adding value to the overall plan
- Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics and future plans to drive effectiveness
- Stay updated with the over-all trend and guest behavior in the retail industry and being able to relate the results to derive market level insights
- Ensure data accuracy, as well as reporting output quality control. Troubleshoot and identify root causes for data inaccuracy- manual v/s system errors
- Identify, select and extract relevant data from various internal and external sources
- Independently work on raw data sets into information fit for analysis.
- Proactively recommend innovative ideas and opportunities
- Minimum 2-7 years of experience in media or related domain.
- Strong communication skills and desire to work in cross-functional groups; strong writing skills and presentation skills to engage and influence audiences/client decisions
- Ability to comprehend advertising metrics (i.e., understand true value of ROI, impact of results, compare actual results to benchmarks) and draw inferences to build forward looking recommendations
- Exceptional attention to detail, organizational and analytical skills. Ability to multi-task and work within a rapidly changing environment.
- Continuous drive to improve performance by deriving actionable insight from datasets.
- Exceptional understanding of the digital measurement space, analytics tools/pixels
- Knowledge of ad serving, Ad Networks and advertising/media landscape required.
- Familiar with reporting dimensions and metrics of various ad/reporting servers- DFP, DCM, FB ad manager, Criteo etc. along with expertise in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst
Life at Target- https://india.target.com/
Benefits- https://india.target.com/life-at-target/workplace/benefits
Culture- https://india.target.com/life-at-target/diversity-and-inclusion