Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

As the Loyalty Strategy Manager, you will lead strategic innovation within Taco Bell’s Loyalty Program, Taco Bell Rewards, a pivotal growth engine that elevates the customer experience. This role will focus on long-term development, designing digital experiences and loyalty platform enhancements that strengthen customer engagement and drive brand loyalty. You will leverage customer insights, data-driven strategies, and collaboration with cross-functional teams to ensure that Taco Bell Rewards continues to provide meaningful value, unique rewards, and a seamless, unforgettable customer journey.

This role is critical to drive a key business priority for Taco Bell and will report into the Head of Loyalty. Come be a part of the future of digital innovation and customer experience.

The Day-to-Day:

• Innovate and Develop: Oversee long-term innovation for the loyalty platform and digital experiences to drive sustained engagement in Taco Bell Rewards.
• Customer Insights and Strategy: Use customer insights and analytics to inform strategic decisions, ensuring Taco Bell’s loyalty program resonates with customer expectations and preferences.
• Program and Product Pipeline Development: Build and align program and product development pipelines, creating a structured approach to new loyalty offerings and program expansions.
• Business Case Development: Develop robust business cases for loyalty platform enhancements, analyzing potential value and forecasting growth impact.
• Cross-functional Collaboration: Collaborate with product, marketing, operations, and technology teams to bring innovative loyalty programs to life.
• Executive Stakeholder Communication: Articulate the vision, strategy, and business cases to executive leaders, gaining support and alignment for loyalty initiatives. 

Is This You?

• Bachelors degree in Digital Marketing or other related field, MBA a plus.
• 8+ years of experience in loyalty program management, innovation, product development, or strategy within digital marketing or a similar field.
• Proven expertise in leveraging customer insights to drive strategy and innovation.
• Ability to make data-driven decisions with a focus on ROI and growth impact.
• Proficiency in digital marketing strategies and tactics, with a focus on customer loyalty and engagement.
• Strong skills in cross-functional collaboration, working effectively across teams in a fast-paced, dynamic environment.
• Comfortable managing ambiguity and adaptable to changing priorities and business needs.

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$134,500 to $158,300 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.