Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

***Although this person is remote, you are required to live in the Greater Washington, DC area***

As the Field Marketing Leader for this dynamic restaurant brand, you’ll take the lead on building and executing localized marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple markets. You’ll collaborate closely with market teams to create campaigns that resonate with diverse audiences, ensuring each location meets its unique market needs. This role offers the chance to leverage your strategic and creative skills, guiding impactful marketing initiatives that amplify the brand and deliver measurable results.

The Day-to-Day:

• Localized Marketing Strategy & Execution: Develop and implement targeted marketing plans that align with regional business goals, adapting national strategies to meet the unique needs of each market. Oversee campaign planning, from conception to execution, to drive local engagement and increase brand presence.
• Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
• Campaign Performance & Analytics: Monitor and analyze the performance of field marketing campaigns, using data to refine strategies and optimize future initiatives. Provide regular reporting to leadership on the effectiveness of campaigns, including ROI, customer feedback, and growth metrics.
• Regional Team Collaboration & Training: Work closely with market leadership to ensure alignment on goals and effective campaign execution. Provide training and support to in-market teams on brand standards, campaign messaging, and best practices to ensure consistency and quality across locations.
• Customer Insights & Market Research: Conduct market research to stay informed about customer preferences, competitor activities, and emerging trends. Use insights to make data-driven decisions that resonate with the target audience and adapt strategies accordingly.

Is This You?

• Education: Bachelor’s degree in Marketing, Business, or a related field is required; an advanced degree or certification in marketing is a plus.
• Experience: 5 years experience in field marketing, multi-location management, or consumer-focused marketing, preferably within the hospitality or retail sector. Proven success in developing and executing impactful local campaigns.
• Communication & Relationship-Building: Excellent communication and interpersonal skills, with the ability to build strong relationships and influence stakeholders at all levels.
• Creative & Strategic Thinking: Ability to think both creatively and strategically, adapting broad marketing strategies to local markets and creating engaging, tailored campaigns.
• Analytical Skills: Proficient in using data analytics tools to track performance, assess campaign impact, and make informed decisions that drive future marketing efforts.

Work-Hard, Play-Hard:

• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: $95,000 - $105,000 annually + bonus eligibility + equity (if applicable) + benefits

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.