Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Assistant Brand Manager will be responsible for translating the brand positioning and strategy into tactical assets for the Canadian business. Reporting directly to the Director of Marketing and working close with cross-functional partners, this role will ensure we drive awareness and engagement across all marketing verticals.

The Day-to-Day:

• Collaborate with field operations, US/global teams, and franchisee stakeholders to bring marketing programs to life and uphold brand values. Lead initiatives for the Taco Bell Foundation in Canada, aligning efforts with brand and community objectives.
• Develop and implement marketing plans, including in-store promotions, printed flyers, and localized communications tailored to the Canadian market; Lead internal communications with the US communications team.
• Drive beverage strategy and support NSO and LSM activities in partnership with key team members
• Lead internal communications with US communications team
• Partner with the digital marketing manager and director to execute POS programs, social media strategy, and market tests.
• Oversee photo and video shoots, ensuring content aligns with brand storytelling and values.
• Serve as key member of the marketing team with Franchisee group as the biggest stakeholder.

Is This You?

• BA/BS in Business or Marketing (or equivalent years of experience)
• 3+ years of marketing experience; experience in market planning and execution (in-store promotional materials) required; food/QSR experience preferred.
• Strong strategic thinker with the ability to ideate and execute
• Strong analytical skills with the ability to find the ‘so what’ in data and develop recommendations
• Entrepreneurial sprit with strong communication and organizational skills
• Strong knowledge of the food industry and a keen eye on trends

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Fridays
• Up to 3 weeks of vacation per year and time off for personal days
• Yum! Days provided for additional day off on statutory holiday weeks
• 5 Live Well Days to unplug and recharge
• Tuition reimbursement and education benefits 
• Fitness reimbursement of up to $300 per year
• RRSP with company match to employee contribution
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Salary Range: ­­$72,160 to $90,090 CAD annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

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