At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
Senior Brand Manager, US Brands - House of Suntory
The following position is open in New York, United States.
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The spirits industry is an exciting, dynamic, and fast-paced business. Suntory Global Spirits is a top player in the spirits business and is focused on driving both category and brand growth. This is a great opportunity for you to work on one of the fastest growing, highest priority categories in spirits - to set and implement regional brand strategy in conjunction with cross-functionals (Sales, Global Brand Marketing, Finance, Consumer Insights, etc.). In this role, you will be responsible for leading cross-functional teams and external agencies to develop compelling plans that elevate this prestigious portfolio of Japanese spirits. You will lead a key strategic priority portfolio for Suntory Global Spirits in one of the top global markets. This role includes ownership of key regional projects, with the autonomy to drive decisions and the opportunity to provide category expertise, develop and deliver a national portfolio strategy, and provide input into the national Prestige Portfolio strategy.
Role Responsibilities
Developing and leading the national portfolio strategy on an exciting and prestigious portfolio, delivering compelling brand programs and experiences that elevate brand equity and meet annual KPIs on volume/sales/profit growth objectives.
- Lead brand building efforts for the House of Suntory portfolio, sharpening the regional strategy and elevating brand experiences to build and strengthen strong consumer connections.
- Serve as critical in-market liaison to facilitate communication, planning, and execution between Global & market specialist teams, including channel, insights, and sales.
- Deliver market-relevant insights to Global brand teams to drive strategic alignment and portfolio optimization further.
- Analyze key business metrics (brand equity, consumer sentiment, distribution, velocity, profitability, pricing, etc.). Prepare analysis and make recommendations for action.
- Analyze and make recommendations on brand experiences and activities, including product, pricing, promotion (consumer and trade), and distribution
- Detailed budget management and forecasting, working closely with finance partners to actively and accurately monitor ROI and spending based on critical brand and business objectives based on brand and portfolio objectives
- Lead strategic and annual brand planning
- 4-6 years of consumer marketing experience within luxury/super-premium goods or services
- Proven ability to execute with excellence on brand objectives with a passion to continuously learn and improve
- Self-starter with an ability to handle many priorities at once, manage through ambiguity in a new strategic role within the organization
- Experience leading a portfolio of brands as a local lead in a Global organization
- Demonstrated experience in working across and gaining credibility amongst peers, managers, and other leadership stakeholder
- Proven ability to analyze and diagnose brand and market performance
- Experience working in or with commercial sales or field marketing is a plus
- A proven understanding of building brands with multicultural and multi-generational consumers
- Meticulous communication skills in writing, meetings, and presentations
- Experience with the beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)
- Demonstrated personal characteristics to be an evangelist to your brands and vision
The salary range for this role is a base salary of $150,000 - $170,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. Salary range is commensurate with candidate's location, experience and skillset.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
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