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Web Analytics Manager

AT Spectrum
Spectrum

Web Analytics Manager

Darien, CT

The Website Analytics Manager will own every aspect of data analytics for the Communications Team's main internal and external platforms - including the intranet web site, external-facing corporate site, and video and email platforms. This position will provide high-level data analysis that translates raw data into editorial and/or design strategy. The scope of responsibilities will include working closely with leaders from the Communications team and throughout the company to present data-driven recommendations to improve user experience, determine strategy, optimize content, increase engagement and measure success.

MAJOR DUTIES AND RESPONSIBILITIES

  • Lead analytics and data collection efforts for Charter Communications' internal and external news websites and other communications platforms
  • Present strategic, data-driven recommendations to clients and team leaders
  • Advise stakeholders from multiple business units to set benchmarks, shape content strategy, and identify key metrics and performance indicators for various internal communications channels - including intranet, email, video, and livestreams
  • Take sole responsibility for periodic reporting to leadership, including compiling and analyzing data; generating data visualizations
  • Design automated reports and/or dashboards that allow leaders to track data in real time or on a periodic basis to determine the effectiveness of our content, campaign and initiatives
  • Work with Technology Team, IT partners to optimize our data-gathering software and integrate them with our various platforms
  • Design and measure A/B testing on various platforms to optimize design and editorial decisions
  • Perform other duties as required

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Required Skills/Abilities and Knowledge

  • Ability to be dedicated and multi-task effectively
  • Strong quantitative analytical, problem-solving, and communication (written and verbal) skills, with considerable experience providing insights and performing formal presentations to corporate leadership and other senior management
  • Ability to identify shortfalls/excesses of communications plans, programs, initiatives and strategies
  • Expert-level proficiency in Adobe Analytics and Google Analytics (certifications preferred)
  • Demonstrable expertise in Microsoft Office (particularly Excel and PowerPoint)
  • Experience with Tableau or comparable visualization software
  • Familiarity with CMS platforms such as Adobe Experience Manager, Drupal, WordPress, etc.
  • Ability to prioritize and organize effectively
  • Ability to show judgment, initiative and to accomplish job duties

Required Education

Bachelor's degree in related field or equivalent work experience

Required Related Work Experience and Number of Years

Website data collection and analytics for internal/external corporate communications, media publisher or a comparable outlet - 5+
Experience with Dashboards and Reporting tools - 5+

Working Conditions

Office environment
Some travel may be required

RCU309 2024-45012 2024

Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.

Client-provided location(s): Stamford, CT, USA
Job ID: spectrum-2024-45012-1
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Health Reimbursement Account
    • Long-Term Disability
    • FSA
    • HSA With Employer Contribution
    • On-Site Gym
    • Mental Health Benefits
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Family Support Resources
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Personal/Sick Days
    • Leave of Absence
    • Paid Holidays
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Financial Counseling
    • Relocation Assistance
    • Company Equity
  • Professional Development

    • Tuition Reimbursement
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program

Company Videos

Hear directly from employees about what it is like to work at Spectrum.