JOB SUMMARY
Provide clear and actionable insights through data collection, analysis and reporting. Maximize the company's competitive performance and market share for both the Residential business and the small- to-medium sized business (SMB) segment. With a rigorous discipline around intelligence gathering, verification of syndicated data, and original market-level investigation, analysis and reporting, Field Marketers are the company's subject matter experts of local market dynamics and of all competitors in each of the communities we serve.
MAJOR DUTIES AND RESPONSIBILITIES
- Actively and consistently support all efforts to simplify and enhance the customer experience.
- Perform analysis and reporting to assess competition's impact on the business, identify opportunities, and evaluate key business performance indicators and business initiatives.
- Work closely with managers in the collection and processing of competitive data.
- Work collaboratively with colleagues in corporate marketing and peers in the other regions.
- Leverage a variety of tools including Vantage, MicroStrategy and Tableau.
- Develop impactful reporting and data-driven presentations. Identify trends and fact-based and actionable insights; clearly articulate findings in written reports using charts, graphs, tables and other exhibits.
- Troubleshoot existing MicroStrategy and Tableau reports; assess accuracy, propose solutions and confirm corrections.
- Provide customer activity analyses and the impact competition may have on subscriber growth, migration trending, churn trending, etc.
- Responsible for ad hoc reporting and analysis as needed.
- Provide administrative support, including budget and monthly forecasting, invoice processing, and assistance with inventory management and logistics (e.g. rate cards, channel lineups, and other collateral).
- Perform other duties as requested
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REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Knowledge of marketing research, data analysis, and related functions
- Ability to analyze and interpret information
- Ability to prioritize and organize effectivelyAbility to use personal computer and software applications (i.e. word-processing or database programs)
Required Education
Bachelor's degree in marketing or related field or equivalent experience
Required Related Work Experience and Number of Years
Marketing work experience - 5
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of cable television industry
Preferred Related Work Experience and Number of Years
CATV work experience - 3
WORKING CONDITIONS
Office environment
#LI-NT1
MGN325 2024-37431 2024
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The pay for this position has a salary range of $81,800.00 to $157,200.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location. Also, certain positions are eligible for additional forms of compensation such as bonuses.
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