Mgr, Customer Communications

JOB SUMMARY

The Marketing Manager role supports and drives the execution of marketing campaigns that focus on customer retention, upsell and revenue objectives, content engagement, and streaming app activation. This position will will work with cross functional teams through all steps of the campaign process, from plan ideation through post-execution reporting.

Hybrid role: 4 days in Stamford office, 1 day remote

MAJOR DUTIES AND RESPONSIBILITIES

• Implement and maintain marketing plans that align with organizational and departmental objectives tied to customer engagement, retention, and revenue.
• Recommend new solutions that will support demand generation, retention, and revenue goals. Specifically around streaming app offers that require customer education, and activation.
• Provide oversight of various launch strategies tied to new offers, products and services and related communications.
• Utilize all marketing channels including digital, direct marketing, and media.
• Responsible for execution of tactics and vehicles, ensuring they launch on time, accurately, and represent Spectrum's brand.
• Actively and consistently support all efforts to simplify and enhance the customer experience.
• Responsible for proofing of department material and tactics to ensure compliance and support of company / brand strategy for messaging.
• Develop recaps and reports for all campaigns, providing analysis on campaign success.
• Manage internal and external partner relationships, specifically with programmers and streaming app partners.
• Manage partner agreements and budgets to ensure all requirements and budget goals are met.
• Approve PO's, and invoices as appropriate.
• Perform other duties as assigned.

• Knowledge of streaming apps, including marketing acumen
• Experience with upsell, retention, and engagement marketing channels
• Ability to prioritize and organize effectively
• Ability to supervise and motivate others
• Project management skills; ability to manage multiple projects while coordinating efforts across a variety of functional areas
• Excellent communication skills and ability to interact with stakeholders across the company and facilitate collaboration between teams.
• Technically savvy; proficiency with Excel, PowerPoint, Adobe Analytics and Tableau preferred
• Strong analytical approach to presenting recommendations and making decisions
• Knowledge of marketing strategies and procedures
• Ability to create plans, timelines, expense forecasts & process flowcharts
• Ability to read, write, speak and understand English