JOB SUMMARY
The Marketing Specialist works closely with the marketing team to support marketing initiatives across all sales channels. Employs strong organizational, creative and fundamental marketing skills to assist with the execution of marketing programs to drive sales for business Internet, phone, and TV services.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Coordinates with internal teams including marketing, product, and sales as well as external agencies to translate sales and marketing strategies into effective programs for sales campaigns: including the development of collateral, PowerPoint presentations, tradeshow materials, case studies, white papers, and email newsletters.
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Works closely with the Sales and Marketing to support the development of sales materials to improve sales lead generation and conversion.
Coordinates with internal strategy teams on identifying key customer segments and developing applicable, unique sales-driven messaging for each.
Upholds the Charter Business brand in all sales support mediums including collateral, PowerPoint presentations, case studies, and tradeshow materials.
Develops a deep understanding of Charter core values and products. Performs other duties as assigned.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Extensive background with the creative development process; embodies creative best practices and visionary thinking to uniquely solve marketing challenges
- Project management skills
- Ability to work independently and make recommendations and decisions autonomously
- Ability to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjects
- Strong attention to detail, balanced with the ability to think strategically
- Advanced proficiency with Excel , PowerPoint
- Overall proficiency with common desktop applications
Required Education
Bachelor's Degree in Marketing, Business, Communication or related discipline or equivalent experience
Required Related Work Experience and Number of Years
Corporate marketing or agency experience - 2-3
MSU335 2024-36158 2024
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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