Build the future of data. Join the Snowflake team.
At Snowflake, we are at the forefront of the data revolution, committed to building the world's greatest data and applications platform. Our 'get it done' culture ensures that every team member has an equal opportunity to innovate, make a lasting impact, and thrive in a collaborative environment.
WHY SNOWFLAKE?
We are the fastest-growing software company at this scale in history, and we aim to reach even greater heights by delivering the best visual user experience in the industry. Our Snowflake AI Data Cloud harnesses the full potential of the New Data Economy. We pioneered truly frictionless data sharing, developed a rapidly expanding data marketplace and monetization platform, and offered a comprehensive analytics platform featuring seamless visual experiences, powerful data visualizations, and a world-class management interface.
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Role Overview:
The Enterprise Acquisition Growth Marketing Manager (EMEA) is responsible for driving acquisition campaigns across the EMEA region, with a focus on large enterprise accounts. This role involves crafting and executing data-driven, multi-channel marketing strategies to expand Snowflake's presence in key accounts. You will manage the entire lifecycle of marketing campaigns-from strategy development and execution to performance analysis and optimization-ensuring alignment with business objectives and contributing to Snowflake's growth goals in the enterprise segment.
In this role, you will work closely with key stakeholders, to deliver impactful, cross-channel initiatives and collaboration with both global and regional teams will be essential. Your ability to manage multiple priorities in a super fast-paced environment, while taking calculated risks and iterating based on data insights, will be key to driving success.
Success in this role means delivering measurable growth in Snowflake's enterprise base, optimizing lead quality, and enhancing pipeline development and conversion rates. You will need to be comfortable pulling and analyzing data to make decisions, experimenting with new approaches, and continuously refining processes to improve outcomes. This role requires someone who can think strategically while executing tactically, thriving in an environment that demands agility, innovation, and results-driven marketing initiatives.
What You'll Do:
- Develop and Execute Acquisition Campaigns: Design and implement campaigns tailored to enterprise segments in the EMEA region, focusing on demand generation.
- Performance Analysis: Use analytics and marketing technology platforms to track and report on campaign performance, optimize conversion rates, and drive continuous improvement in ROI.
- Cross-Channel Integration: Lead marketing initiatives across digital channels, including email, webinars, hands-on labs, social, and paid media, ensuring consistent messaging and maximizing engagement.
- Stakeholder Collaboration: Partner with sales development, product marketing, strategic events, partner marketing, account-based marketing, brand, content, and marketing operations to ensure efforts are aligned with product launches, regional sales goals, and enterprise needs.
- Strong Copywriting Skills: Ability to craft compelling and persuasive copy for a variety of formats including emails, landing pages, and digital ads, driving engagement and conversion across enterprise audiences.
- Budget Management: Manage and allocate budget efficiently across regions and channels to maximize the impact.
What You'll Have:
- Experience: 3-5 years of experience within growth marketing, demand generation, or something similar - ideally within the technology or SaaS sectors, with a focus on enterprise acquisition.
- Regional Expertise: Strong understanding of the EMEA enterprise market, including regional differences in behavior and marketing channels.
- Technical Skills: Proficiency with marketing automation tools (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (Google Analytics, Tableau, etc.).
- Analytical Mindset: Proven experience using data and analytics to inform and optimize marketing campaigns.
- Collaboration: Excellent communication and stakeholder management skills with the ability to collaborate effectively across teams and regions.
- Project Management: Strong organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
Preferred Skills:
- Experience with enterprise demand generation in a B2B technology or data cloud environment.
- Strong understanding of the data and analytics landscape, especially in enterprise environments.
- Experience working in a global marketing organization with a regional focus.