Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together. 

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team creates marketing initiatives across the entire Snap Inc. ecosystem. 

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We’re looking for Vertical Marketing Managers to join our Global Business Marketing team. You’ll lead B2B marketing initiatives for Food and Beverage, Personal Care and Beauty, Commerce, Gaming, Financial Services, Telecommunications, Restaurants, Technology, or Travel in North America and scale them globally to other markets around the world.

In this role, you’ll partner with several other teams at Snap in developing integrated marketing programs which educate and inspire advertisers to invest with Snapchat.

What you’ll do:

• Create and execute marketing programs which deliver on Snap’s business strategy for the vertical via innovative campaigns, content, thought leadership, industry partnerships, educational workshops, and events (virtual, and in-person.)

• Develop marketing content (narratives, videos, thought leadership, and success stories) to educate and inspire advertisers with Snapchat’s unique value proposition for the vertical.

• Amplify efforts across B2B digital marketing channels (Snapchat ForBusiness Blog, YouTube, Twitter, and LinkedIn among others.)

• Partner with other senior leaders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, and Sales to ensure our marketing delivers on Snap’s overarching business goals. 

• Engage with the advertising community and act as the external face of Snapchat by presenting on stage at internal and external events.

• Partner with marketing teams in Europe, the Middle East, and Asia Pacific to scale the vertical marketing strategy, programs, and content globally. 

• Manage marketing budget and measure the effectiveness and ROI of vertical marketing programs.

Knowledge, Skills & Abilities: 

• Demonstrated success building innovative programs and content  in B2B marketing roles.

• Deep proficiency for storytelling with specific experience translating industry insights and product recommendations into marketing content. 

• Superb track record for operating at a fast pace and managing multiple projects simultaneously.

• Experience guiding creative development and production of campaigns, sales content, presentations, websites, and videos. 

• Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment. 

• Vertical experience preferred.

• A passion for Snapchat and creativity!

Minimum Qualifications: 

• Experience in marketing or advertising, developing strategy, positioning and messaging including account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organisations.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.