We are looking for a Customer Relationship Manager who has passion for Tennis, with a strong understanding of the players, the tournaments, and the day-to-day activity on and off the court. Working closely with our agencies and marketing team, the Direct-to-Consumer Customer Relationship Manager will build the CRM & email marketing strategy for the Tennis Channel Direct-to-Consumer Streaming service.
The role is based in our Santa Monica, CA office.
Responsibilities include but are not limited to :
- Develop and execute data-driven CRM strategies to drive customer engagement and retention across email marketing, push notifications, and in-app messaging.
- Partner with key stakeholders to define the strategy, objectives, and KPIs for lifecycle marketing campaigns, including onboarding, engagement, retention, upsell, and winback initiatives.
- Build and manage the CRM campaign calendar and creative development (graphics, personalized messaging/content) in collaboration with internal teams and external partners.
- Manage the customer database and lead audience segmentation efforts to improve customer conversion and retention, while reducing churn and unsubscribe rates.
- Own the day-to-day execution of all campaigns, ensuring consistent brand messaging across various segmented customer journeys.
- Continuously monitor email/push performance and provide dashboards, analytics, reports and insights to key stakeholders, highlighting opportunities for improvement and optimization.
- Define and execute A/B tests to improve open rates, click to open rates, engagement rates, and conversion rates.
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- 3 to 4 years' experience with email and push marketing with success in personalization, optimization, and journey development (experience in the streaming space preferred)
- Expert understanding of email and SMS marketing, including customer segmentation, customer journeys, and email analytics
- Proficiency with CRM platforms and email marketing tools (e.g. Salesforce, Braze, HubSpot, or similar)
- Experience identifying and creating custom audience segments and customer journeys
- Demonstrated track record of developing strategies based on business objectives and executing CRM programs that delivered measurable business results
- Understanding of data privacy in relation to email marketing and email databases
- Strong copywriting and sports editorial writing skills, with the ability to craft engaging content for tennis fans
- Superior organizational, project management and communication skills
- Ability to work across multiple teams and stakeholders with a keen eye to identify business priorities
About Tennis Channel
Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
The base salary compensation range for this role is $68,000 to $75,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
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