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Digital Content Producer

AT Sinclair Broadcast Group
Sinclair Broadcast Group

Digital Content Producer

New Bern, NC

WCTI/WYDO has an immediate opening for a creative Digital Content Producer! The candidate should have experience writing and producing news content for the web and social media.

In this role, you will be responsible for day-to-day digital news content, working closely with the news managers and the Director of Digital Content to ensure that all digital platforms are up-to-date, accurate, and compelling.

The ideal candidate must have excellent writing skills and sound news judgment. The ideal candidate must possess strong digital analytics skills to help guide story placement on respective digital platforms. The Digital News Producer must identify and post engaging, timely, and relevant content; monitor competitive social practices, and work in line with the station's overall content strategy. This individual must be willing to teach on-air reporters to help them improve their digital skills.

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The ideal candidate will have:
  • Solid news judgment and the ability to write fast, accurate, and mistake-free copy
  • Bachelor's degree in a related field preferred
  • Must be able to work in a fast-paced and deadline-driven environment
  • Strong leadership and communication skills
  • The ability to execute news strategies and goals in daily newscasts
  • Flexibility and on-the-spot problem-solving abilities are a must
Requirements:
  • A Journalism degree is preferred.
  • Knowledge of or a willingness to learn about social media content creation for multiple platforms, including Facebook, Instagram, X, TikTok, and YouTube.
  • A self-starter with a drive to chase down stories, including reaching out to appropriate authorities or other sources.
  • Someone with a collaborative spirit who works well with a team to achieve department goals.
  • Seeks out story ideas, including follow-ups to previous reports or previews of upcoming events.
  • Excellent communicator and team player who shares important information with co-workers in a clear and timely manner.
  • Monitor news emails for new releases, relevant information and updates to stories and information about upcoming events, and share or file that information as needed.
  • Video Editing experience.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Us


Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Client-provided location(s): New Bern, NC, USA
Job ID: sinclair-13774
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Mental Health Benefits
    • Fitness Subsidies
  • Parental Benefits

    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Snacks
    • Holiday Events
    • Company Outings
    • Commuter Benefits Program
    • Casual Dress
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
    • 401(K)
    • Company Equity
    • Relocation Assistance
  • Professional Development

    • Leadership Training Program
    • Tuition Reimbursement
    • Promote From Within
    • Shadowing Opportunities
    • Access to Online Courses
    • Internship Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program