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Digital Content Producer-Content Monetization Team

AT GANNETT
GANNETT

Digital Content Producer-Content Monetization Team

Remote

Digital Content Producer, Content Monetization Team

The USA TODAY NETWORK/Gannett is seeking a content producer to be a key part of the growth and development of revenue through strategic content. This role will produce audience-focused content that aligns with the editorial strategy and fulfill strategic partnership needs, events, sponsorships, monetization and native advertising. The person in this role will report to the Director of Content Monetization and work very closely with the business development team to identify content opportunities to grow revenue and the USAT audience, while also optimizing existing content for increased performance.

Main duties include executing new content strategies, supervising and maintaining existing editorial projects and overseeing and working with in-house and freelance content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be an innovator and eager collaborator with partners across the Gannett organization, leveraging audience to drive revenue and boost engagement.

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This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

  • Develop and Implement revenue-focused content strategies.
  • Write original content as assigned by the Director, Content Monetization Team.
  • Produce high-quality content ideas that are engaging and timely.
  • Create and/or source content to support viral/trending and revenue initiatives.
  • May attend daily newsroom meetings to plan and assign coverage for the day.
  • Understands digital content, how to frame it for social engagement and how to measure or estimate its success.
  • Oversee, edit and approve content submitted by freelancers and in-house writers.
  • Assign, write, and edit content within the Gannett CMS and external platforms, utilizing a variety of technical features available.
  • Analyze existing content for potential to increase revenue and/or reach through tactics such as SEO optimization, headline rewriting, updating evergreen content and adding video.
  • Produce short trending and viral videos, using provided tools, as assigned.
  • Apply best practices to new editorial, including revenue optimization to other existing editorial efforts.
  • Support USA TODAY BluePRINT.
  • Communicate with and actively engage editorial teams, other newsrooms, business development teams, audience growth and other internal partners to execute high-quality content.
  • Assess editorial strategies for growing social media impact, newsletters and other avenues for subscriber and audience growth. And track content performance using a range of editorial and business tools, as well as overall progress toward project and annual goals.

Requirements:

  • Bachelor's degree in journalism or a related field or equivalent combination of education and experience.
  • At least four years of professional experience on an editorial team or in a newsroom.
  • Experience editing and/or creating content in a deadline-driven environment.
  • Experience working in different Content Management Systems.
  • Familiarity with affiliate networks and corresponding tracking metrics.
  • Proven ability to manage multiple tasks in a fast-paced environment.
  • Sophisticated understanding of different audience platforms, user behaviors, content and strategy.
  • Strong interpersonal skills and decision-making ability with demonstrated experience in cross-functional collaboration.
  • Understanding of SEO and experience using social media channels such as Facebook, Instagram, Reddit and YouTube to build out storytelling and reach readers.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:
  1. Your resume - one to two pages.
  2. A cover letter that outlines how you would approach the job.
  3. Links to 3-6 online samples of your work. Show us what you've produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

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The hourly rate for this role will range between $16.44 and $38.70. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Job ID: utn-78750
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • Pet Insurance
    • Mental Health Benefits
    • HSA
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • Financial Counseling
    • 401(K)
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Internship Program
    • Leadership Training Program
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Work Visa Sponsorship
    • Tuition Reimbursement
    • Promote From Within
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program