In the Industry Go to Market (GTM) marketing organization,we are aligned across Siemens Digital Industry Software's (DISW) core strategyof bringing solutions to market by industry. We do this with our key technology and alliance partners (StrategicPartners). As we continue to deliver oursolutions in innovative ways, we need key programs to take to market incollaboration with those strategic partners. The person in this role develops marketing strategies, differentiatedmessaging, campaign content and plans to support achievement of our strategicrevenue objectives aligned with our go-to-market model in collaboration withtheir assigned strategic partners.
Essential Functions:
- Define and own strategic partner marketing plan that willdeliver agreed reputation, demand, and sales enablement goals for Siemens DISWand assigned Strategic Partners in alignment with the Strategic Partnerexecutive management representative in sales, and Industry strategy leaders.
- Develop messaging, positioning, and content forthe strategic partnership and integrate into the go-to-market campaign contentwhile maintaining Siemens and customer brand guidelines.
- Champion Siemens GTM model and process whilecollaborating with partners
- Continuously monitor results and update plans,content, and execution tactics to remove barriers to reaching strategic goals.
- Ensure appropriate representation of Siemens andStrategic partner at relevant events that support the strategic plan.
- Coordinate with a cross-functional team toimplement joint solution definition and go-to-market process checks for jointsolution offers. Clearly position joint offer along Siemens or other Strategicpartner offers as necessary.
- Establish and maintain effective workingrelationships with marketing counterparts within assigned partners.
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Skills and Abilities Required:
- Ability to work with and influence at a seniorleadership level
- Strong marketing experience working withengineering and/or manufacturing oriented software solutions
- Excellent written skills, including the abilityto develop clear messaging concepts and author appropriate content to supportmarketing execution and sales enablement
- Proven ability in a program management role;with strong organizational and change management skills and a strong sense ofownership/bias for action to deliver results
- Proven ability to manage projects, includingdefinition of timing plans, resources and deliverables as well as issueidentification and resolution
- Ability to collaborate with and influence othersas part of a virtual team, as well as lead virtual teams
- Must be a flexible and creative individualcapable of leading and managing multiple priorities and projects in a fastpaced, often ambiguous and diverse environment
- Demonstrated ability to work with minimumsupervision; This is an individual contributor role
- Team player and excellent interpersonal skillsto build strong relationships
- Structured thinker and excellent analyticalskills
- Excellent verbal communication skills, includingthe ability to present to large audiences
- Excellent English communication skills
Education and Experience Requirement:
- Bachelor's degree in Marketing, Business, orEngineering
- 10+ years' experience in or working with theindustrial software industry
- Marketing content/campaign creation experience(B2B) with specific background in messaging, collateral development, etc.
Working Conditions/Physical Requirements:
- Normal office environment
- Travel 10-20%
Why us?
Workingat Siemens Software means flexibility - Choosing between working at home andthe office at other times is the norm here. We offer great benefits andrewards, as you'd expect from a world leader in industrial software.
Acollection of over 377,000 minds building the future, one day at a time in over200 countries. We're dedicated to equality, and we welcome applications thatreflect the diversity of the communities we work in. All employment decisionsat Siemens are based on qualifications, merit, and business need. Bring yourcuriosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday
The salary range for this position is $140,100 to$252,200 and this role is eligible to earn incentive compensation. The actualcompensation offered is based on the successful candidate's work location aswell as additional factors, including job-related skills, experience, andrelevant education/training. Siemensoffers a variety of health and wellness benefits to employees. Detailsregarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance withCompany policies, including paid sick leave, paid parental leave, PTO (fornon-exempt employees) or non-accrued flexible vacation (for exempt employees).
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