Company Overview
Siemens is a global leader in electrification, automation, and digitalization, driving innovation across industries such as energy, healthcare, infrastructure, and manufacturing. As part of our continued digital transformation, we are seeking a strategic leader to modernize and elevate our global digital content strategy and experience, driving the evolution of our Digital Industries Software online experiences and related digital platforms.
Job Summary
The Senior Director, Digital Content will lead the effort to redefine how Siemens Digital Industries Software approaches digital content. This role will work cross-functionally with teams across the organization, including marketing, product, IT, and regional business units, to create and implement a modern, unified content strategy that enhances customer experience and supports Siemens' business goals.
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This leader is a seasoned modern marketing expert with proven experience driving innovative content programs across a global, matrixed organization. This position will be responsible for building a culture of digital content innovation, ensuring Siemens.com becomes a dynamic, user-centric platform that supports customers across their lifecycle. The role will be instrumental in transforming Siemens' digital content practices, ensuring consistency, quality, and customer engagement across digital touchpoints.
Key Responsibilities
- Lead the modernization of Siemens Digital Industries Software' content strategy to align with global business objectives
- Define content goals, KPIs, and strategic roadmaps to drive user engagement and meet key business outcomes
- Ensure brand consistency and quality by establishing content guidelines and governance across digital platforms
- Collaborate closely with UX, design, IT, marketing, and product teams to deliver seamless, integrated digital experiences
- Leverage analytics and audience insights to deliver personalized content that resonates with Siemens' diverse global audiences
- Establish and promote best practices for content creation, publishing, and optimization in collaboration with cross-functional teams
- Partner with global and regional teams to align content strategy with marketing campaigns, product launches, and corporate initiatives
- Continuously optimize content performance through data-driven approaches, including web analytics and A/B testing
- Work with IT and digital teams to enhance content management systems (CMS) and tools to support efficient content creation and distribution
- Support content localization for Siemens' global audience while ensuring cultural relevance and consistency with the global brand
- Ensure content complies with global accessibility standards (WCAG) and legal regulations (GDPR), championing inclusivity and compliance across platforms
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 10+ years of experience in global digital content strategy, content marketing, or similar roles
- Proven ability to collaborate across functions, driving strategic alignment in large, matrixed organizations
- Excellent communications skills to inspire and influence stakeholders across the organization-from senior leaders to execution teams
- Solid understanding of user experience (UX) and the role content plays in customer engagement across the lifecycle
- Familiarity with content management systems (CMS) and digital platforms, with a preference for experience with headless CMS solutions
- Data-driven mindset with experience in leveraging analytics and audience insights for continuous content optimization
- Familiarity with global content needs, localization practices, and managing content across multiple regions and languages
- Understanding of legal compliance requirements, including accessibility standards (WCAG) and data privacy (GDPR)
- Ability to influence cross-functional teams and stakeholders to drive content innovation and modernization
Why Join Us?
At Siemens, you will play a pivotal role in shaping the future of digital content across a global organization that is at the forefront of innovation. As the Senior Director, Digital Content, you'll work with diverse teams across the company to modernize content practices, helping Siemens Digital Industries Software deliver meaningful digital experiences to customers around the world. Join us in driving digital transformation on a global scale.
- This position will be subject to U.S. export control requirements under the International Traffic in Arms Regulations (ITAR) and/or Export Administration Regulations (EAR). Employment is contingent on either verifying the U.S. Person status or obtaining any necessary export license.
A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday
The salary range for this position is $200,800 to $361,500 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).
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Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
Reasonable Accommodations
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Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
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