We are looking for Senior Field Marketing & Communications Executive to be the local point of contact for MARCOM - Himel Business in MEA.
Job responsibilities:
- Filed Marketing
- Marketing Comms
- Partner Marketing & Comms
- Marketing operations
- Building marketing plan for countries in alignment with sales leaders and HOD.
- Manage day to day marketing requirements from partners/ distributors.
- Participation in industry trade shows, exhibitions, conferences to increase demand generation for the brand.
- Support creation of marketing collaterals in line with marketing plans for a range of digital and print channels including Instore branding, display boards, demo kits, flyers, adverts etc.
- Act as a local brand guardian ensuring all internal and external materials are consistent in tone of voice, messaging and visual identity.
- Protect brand reputation through social monitoring and scale digital presence by encouraging partners to share Himel branded content on a regular basis.
- Coordinate the production of Marketing materials with local agencies across the region (includes catalogues, marcom tools, gift items, posters etc)
- Support all types of permits, letters, certificates, documentation requests coming from sales teams.
- Work closely with cross functional teams like Offer managers, Product Development team in China, sales, logistics and operations to coordinate marketing campaigns, product launches etc.
- Marketing expenses management: Budget allocation, invoicing, tracking payments, and updating reports (weekly, monthly, quarterly)
- Vendor management: Negotiate best pricing from all vendors and ensure timely delivery and storage of goods.
- Work closely with inhouse Ecommerce Manager for all online sales related actions.
- Follow up with sales teams and measure ROI for all field marketing led activities and collect customer data, leads, and enquiries.
- Aligning with Head of Marketing, Sales leaders & finance for all marketing led initiatives and sales promotions and maintain interdepartmental relations.
- Execute all branding requests after alignment and approval from Head of Marketing and make regular field and market visits to ensure brand visibility.
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- Mandatory experience of field marketing, operational and channel marcom.
- Experience of promoting, managing, and evaluating marketing and communication tactics
- Good knowledge of MS Office, especially excel and PowerPoint.
- Marketing/Communications or business-related degree
- Minimum 5 years previous solid relevant experience in field marketing/event management in a similar role in the ME region.
- Experience of identifying gaps in the market using advertising and press and online campaigns, promotional events, and social media to attract new business
- Experience of developing marketing and communications plan
- Excellent spoken English
- Arabic is a plus
Relevant Key Skills and Competencies:
- Knowledge of a wide range of marketing/communications techniques and concepts
- Excellent organizational skills and the ability to manage multiple priorities.
- Excellent written and communication skills
- Ability to work closely with all departments and third parties
- Ability to work under pressure and tight deadlines.
- Strong attention to detail
- Collaborative and agile mindset
- Commercial approach to delivering projects to deadlines within budget.
- Flexibility to travel both nationally and internationally and overnights stays
- Able to stretch timings and be available for team members across geographies.
- Must have UAE DL
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