Schneider Electric is seeking a dynamic and skilled Experience Event Marketing Specialist to join our Innovation Experiences team. This role will focus on leveraging both digital and physical channels to enhance our brand presence and engage our target audience in targeted segments. The ideal candidate will be a hybrid marketer with a strong emphasis on event marketing and the ability to execute Account-Based Marketing (ABM) strategies.
Key Responsibilities:
- Market Research: Conduct thorough market research to identify event opportunities and gain insights into target audience preferences in the End User space.
- Event Marketing Execution: Develop and execute comprehensive digital and physical event marketing strategies, from concept to completion, ensuring alignment with quality, brand, and budgetary standards.
- Cross-Functional Coordination: Collaborate with cross-functional teams to manage all aspects of event planning, including logistics, design, content creation, and promotion.
- Timeline and Budget Management: Create and oversee timelines and budgets for event marketing campaigns, ensuring projects are delivered on time and within budget.
- Promotional Activities: Design and implement promotional activities before, during, and after events to maximize attendance and engagement.
- Digital Marketing Integration: Utilize social media and digital marketing tools to enhance event promotion and expand audience reach.
- Regulatory Compliance: Ensure compliance with health, safety, and legal regulations throughout the event planning and execution process.
- Performance Measurement: Measure event success and analyze data to report on return on investment (ROI) and key performance indicators (KPIs).
- Vendor Negotiation: Negotiate contracts with vendors, sponsors, and venues to secure favorable terms and ensure successful event execution.
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What qualifications will make you successful for this role?
- Bachelor's degree in marketing, communications, business, or a related field.
- 4-5 years of experience in event marketing or a similar role.
- Proven track record of managing successful events and marketing campaigns.
- Strong understanding of digital marketing strategies and tools.
- Excellent organizational and project management skills.
- Strong communication and interpersonal skills, with the ability to work collaboratively across teams.
- Experience with ABM strategies is a plus.
- Proficiency in data analysis and reporting.
- Proficiency in Microsoft Office Suite and CRM software.
Personal Attributes:
- Creativity: Innovative thinking to design engaging event experiences.
- Team Player: Ability to work collaboratively with cross-functional teams.
- Detail-Oriented: Strong attention to detail to ensure every aspect of an event is executed flawlessly.
- Adaptability: Flexibility to handle changes and challenges that may arise during event planning.
- Passion for Events: Genuine enthusiasm for creating memorable experiences for attendees.
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric - apply today!
36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.
You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here
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Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.