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Digital Marketing Manager (eCommerce + Mobile Application)

AT Schneider Electric
Schneider Electric

Digital Marketing Manager (eCommerce + Mobile Application)

Bangkok, Thailand

Responsibilities:

Mobile application

  • Collaborate with cross-functional teams to manage all aspects of digital marketing activities, including marketing planning, content strategy and development, promotional campaigns, online marketing, mobile app design, web/app analytics, digital media strategy, eDM, CRM, paid search, SEO, promotions, social media, and in-store activities.
  • Plan and implement digital marketing strategies to boost mobile application traffic by tracking monthly active users and overseeing all aspects of mobile application analytics.
  • Collaborate closely with mobile app developer tailored to each persona .Ensure excellent user interfaces and features, optimized for mobile platforms.
  • Monitor task queues and issue logs, allocating resources to ensure on-time completion of tasks and resolution of issues/bugs.
  • Accurately estimate the duration of design, development, and testing tasks.
  • Plan content for online platforms such as Line OA, the company website, social media platforms, and mobile applications.

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Ecommerce digital marketing
  • Measure on report Performance of all digital marketing campaigns and asset against goals (ROI and KPIs)
  • Identify Trend and insight and Optimize spend and Performance
  • Collaborate with Internal team for Creative, Content and Optimize customer journey
  • Utilize strong analytical ability to evaluate media performance and end to end marketing funnel across multiple Channel and customer touch point
  • Collaborate with Agencies and Platform partner (Shopee, Lazada, etc.)
  • Proactively feedback latest and critical e-customers' comments for uplifting service quality and shopping experience.

Qualifications

Qualifications:
  • Degree in Computer Science, Computer Engineer, Information Technology or a related field.
  • Good Command of Written and Spoken English.
  • Experience with Mobile Applications Basic Design Skills in UX/UI
  • Experience managing Digital media for business/ ecommerce Business
  • Hands on experience with Social media advertising Platform, Campaign planning, analysis, and Optimization
  • Proficiency in digital media KPIs tracking and Online analytic is a must
  • Experience in Both digital creative development and digital marketing across multiple channel and Platform

Schedule: Full-time
Req: 0094WI

Client-provided location(s): Bangkok, Thailand
Job ID: Schneider_Electric-https://careers.se.com/jobs/0094WI?lang=en-us
Employment Type: Full Time