The main purpose of this position is to develop and implement CHC brand marketing strategies to maximize sales, market share and operating profitability of the brand product portfolio.
Key responsibilities:
- Strategic leadership for the brand and managing resource allocation across brand strategies and tactics
- Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
- Signing-off brand ATL and BTL investments
- Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
- Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
- Execution of the key initiatives driving the brand growth
- Leading the identification of high ROI initiatives to drive best performing brand activations
- Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
- Analysing the growth performance team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand
- Understanding people development processes and developing brand talent
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Requirements:
- University degree in business or scientific background
- Proven work experience as a Brand Manager in creating and developing brand strategy
- Current or previous experience in Consumer Healthcare or FMCG companies with proven track recordg in marketing positions
- Executional excellence and leadership
- Strategic, integrative and analytical thinking
- Autonomy and ability to balance long-term strategic priorities with short-term business needs
- Creativity and problem-solving
- Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
- Flexibility to adapt to constantly changing business environment
- Digitally Savvy
- Fluency in Hungarian and English