At Sanofi Consumer Healthcare, we're building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like Nospa®, Magne B6®, Mucosolvan®,, Allegra®, Dulco®, or Essentiale® to help more people play an active role in their health.
Working together, we're focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
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Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Brand Manager to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the most profitable and relevant brand growth opportunities
Main responsibilities :
- Strategic leadership for the brand and managing resource allocation across brand strategies and tactics
- Identifying the most profitable and relevant brand growth opportunities and allocate proper budget across brands and initiatives
- Signing-off brand ATL and BTL investments
- Leading, evaluating and ensuring implementation brands strategic Growth plans in order to ensure focus on the achievement of above market growth & sales / profitability objectives
- Driving brand analytics, market and competition understanding, brand learnings and action plans as well as the integrated planning process for the brand
- Execution of the key initiatives driving the brand growth
- Leading the identification of high ROI initiatives to drive best performing brand activations
- Challenging and endorsing the KPI proposed by the Performance Analytics Team to track the brand performance status and ROI of the Growth Plan
- Analyzing Performance Analytics team recommendations to fine tune / change the plans in order to maximize the profitability and accelerate the market share gain for the brand
- University degree in business or scientific background
- Proven work experience as a Brand Manager in creating and developing brand strategy
- Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions
- Executional excellence and leadership
- Strategic, integrative and analytical thinking
- Autonomy and ability to balance long-term strategic priorities with short-term business needs
- Creativity and problem-solving
- Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
- Flexibility to adapt to constantly changing business environment
- Digitally Savvy
- Fluency in Polish and English
- Scientific background with marketing/business studies a plus. Scientific/pharma background
What we offer at Sanofi:
- An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
- Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
- Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
- An attractive package of benefits, including company car
- Employee Assistance Program (mental health support, legal and financial consulting)
- Gender neutral paid parental leave as well as volunteer days