Job Summary:

Position Overview: The Senior Marketing Specialist is part of the Engagement/Lifecycle marketing team and will play a crucial role in the execution and maintenance of our existing marketing campaigns. This individual will be responsible for managing retention and churn campaigns, overseeing quarterly payment campaigns, monthly statement communications, and onboarding processes. Additionally, the Senior Marketing Specialist will be tasked with reporting and monitoring lifecycle emails and transactional triggers to ensure optimal performance and continuous improvement.

Key Responsibilities:

• Assist in the execution and delivery of lifecycle and retention campaigns across multiple channels. This will include creating marketing briefs, working with the creative team on creative deliverables, coordinating with the Email and Digital Strategy teams, and leveraging workflow/campaign management tools.
• Analyze customer data to identify at-risk customers and develop targeted strategies to retain them.
• Create and manage automated email campaigns, including onboarding, retention and churn campaigns.
• Monitor and report on lifecycle campaigns and transactional triggers, working closely with marketing analytics to ensure performance is tracked and optimized.
• Optimize campaigns through A/B testing, performance analysis, and iterative improvements.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work collaboratively in a fast-paced and evolving environment.
• Effective at prioritizing and executing tasks in a high-pressure environment.
• Experience working with task management tools (Monday.com, JIRA, etc.).
• Candidates should be proficient in using Microsoft Excel for data entry, analysis, and reporting. Experience with formulas, data visualization, and complex functions are a plus.

Minimum Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 2+ years of experience in marketing, preferably in consumer technology or retail sectors.

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate - Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

USD $62,856.00 - $107,136.00 annually