Communications Manager Senior - Corporate & Institutional Banking (C&IB)

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.

PNC C&IB provides a complete set of value-added lending, treasury management, advisory and capital markets-related products and services to companies, governments and nonprofits across the U.S. and Canada. Through its C&IB business, PNC is one of the largest commercial and industrial and commercial real estate lenders in the U.S. and ranks among the top treasury management providers in the U.S.

The C&IB Communications Manager Senior is a member of the Marketing Communications (MarCom) team of approximately 300 professionals, advising the C&IB line of business on critical communications trends and needs in support of LOB and PNC Bank business objectives. This individual plays a hands-on role in the design and execution of a results-oriented and holistic 360-degree strategic communications program that advances C&IB's reputation, broadens awareness, and increases its visibility across internal and external stakeholder audiences including employees, customers, analysts, and media outlets. In addition, this individual will be responsible for all internal and external business leader communications.

What You'll Do:
• Lead a team of five internal and external communications professionals in providing strategic support to the C&IB businesses and its leaders.
• Partner with business leaders and teams to lead the strategic planning and development of robust, creative and holistic communications designed to inform, educate and engage C&IB employees and cross-functional business partners about business-specific initiatives, opportunities and successes, in line with C&IB business priorities and to inform external audiences about C&IB expertise, product offerings and capabilities;
• Leverage data and results to measure the effectiveness of communications approaches and deliverables, which will be used to inform recommendations for communications strategies;
• Provide communications counsel to the C&IB leadership team; providing updates on progress and performance, advising on approach for current and future communications opportunities, developing communications materials, as needed to assist with mitigation of issues among internal and external audiences;
• Lead and manage internal employee events intended to provide business updates, communicate key initiatives and offer important data and information about progress against business objectives;
• Drive the internal and external content strategy, including the development of thought leadership content for the PNC Insights hub, which also feeds additional PNC-owned channels and is leveraged by Relationship Managers for client communication;
• Lead, monitor and govern the C&IB LinkedIn SME program, which allows selected C&IB leaders to engage in LinkedIn with original content and content sharing; and
• Promote a high-performance culture built on teamwork, trust and a commitment to quality, continuous improvement, and learning

Qualifications:
• Bachelor's degree in business or communications-related field
• 8+ years of experience in corporate communications - ideally a blend of internal and external communications - with proven experience in the development of 360-degree communication strategies that include media engagement, content strategy, and development, social media content, employee engagement, executive communications and stakeholder relationship building.
• Financial industry experience highly preferred
• Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple communications platforms

Job Description

• Establishes the strategic direction and oversees initiatives, materials, and staff priorities.
• Develops communication strategies; plans, researches, and develops content for complex communications initiatives.
• Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Coordinates final review and approval before internal or external communications are released.
• Leads teams, coaches, influences outcomes, and evaluates success as appropriate. Has people management responsibilities, may manage managers.
• Consults and advises on communications strategies based on data-driven insights.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning

Competencies
Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, Strategic

Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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