Job Description:
As the Director of Global Media, you will lead the strategy, execution, and optimization of all paid media channels—excluding search—across B2B, B2C, and Public Sector audiences. This includes oversight of display, programmatic, paid social, and organic social efforts. Your role is critical in driving brand awareness, customer engagement, and conversion through an integrated, data-driven media approach.
Who you're committed to being:
- You enjoy learning and are open to new ways of doing things.
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.
- When communicating you are self-aware, insightful, and proactive.
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What you'll do:
- Media Strategy Development:
- Design and implement a global media strategy that aligns with the company's overall marketing goals. Focus on driving measurable outcomes across diverse audiences, including B2B, B2C, and Public Sector sectors.
- Paid Media Management (Excluding Search):
- Oversee all non-search paid media channels, including programmatic, display, video, and paid social platforms (e.g., LinkedIn, Facebook, Twitter, etc.). Ensure campaigns are fully optimized for performance and meet business KPIs.
- Organic Social Media Oversight:
- Lead the strategy and execution of organic social media, ensuring that all platforms align with brand voice and audience expectations. Develop a cohesive social media presence that supports paid efforts while fostering engagement and community growth.
- Cross-Channel Media Integration:
- Collaborate with the Paid Search, SEO, and other digital teams to ensure media strategies are fully integrated. Implement a holistic approach to paid and organic efforts, driving synergy across all channels for maximum reach and effectiveness.
- Team Leadership:
- Manage and mentor a global team of media specialists across paid and organic channels. Cultivate a high-performing team through guidance, training, and development opportunities.
- Vendor and Partnership Management:
- Develop and maintain relationships with external media partners, agencies, and platforms. Negotiate contracts, manage performance, and ensure partners deliver on campaign expectations.
- Data-Driven Optimization:
- Utilize analytics to continuously monitor, report, and optimize media performance. Drive campaign adjustments based on real-time data and ensure all media investments deliver a strong ROI.
- Budget Management:
- Oversee the global media budget, ensuring efficient use of resources and cost-effective media buys. Balance investment between brand awareness and performance campaigns to achieve both short-term and long-term goals.
- Innovation and Emerging Trends:
- Stay current on the latest media trends, tools, and platforms. Innovate and test new formats, technologies, and channels to stay ahead in a rapidly evolving media landscape.
Experience you'll bring:
- Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
- 10+ years of experience in digital media, with at least 5 years in a senior leadership role managing global media campaigns.
Requirements:
- Deep knowledge of programmatic, display, video, paid social, and organic social media.
- Proven ability to develop and execute multi-channel media strategies across a variety of audience segments.
- Strong leadership and team management experience, with a focus on collaboration and innovation.
- Excellent analytical, negotiation, and communication skills.
- Experience managing large-scale media budgets and optimizing media investments for maximum return.
Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:
- We're remote- and hybrid-friendly
- We're mission driven and guided by our culture pillars
- We have a strong commitment to diversity and belonging
- We cultivate a culture of trust, autonomy, and collaboration
- We're lifelong learners and champion team member growth and advancement
- We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.
About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements:
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $125,700 - $155,200 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.
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