The Agency Strategy & Operations Team has been established to implement Pfizer's going-forward agency engagement model and will offer marketing and other content creators a for fit-for-purpose end-to-end creative and production solution for Business Units and Countries. The Creative Production Lead, International is a key position on the Agency Strategy & Operations Team, and will lead the end-to-end operations for Pfizer's creative production solutions in nominated International Markets across Pfizer's external agency ecosystem.

The Creative Production Lead, International will partner closely CoLab Production, Delivery and Marketers from Pfizer's International Commercial Division to deliver "better, faster, cheaper" content across all channels. The Creative Production Lead, International will have oversight of production operations from brief inception to production kit delivery and will serve as the single point of contact for CoLab's production centers of excellence. The Creative Production Lead, International will collaborate closely with Pfizer's Marketing teams and external agency teams to forecast content demand, ensure work moves through the various production pathways at the highest quality, and align synergistic activities across Products and production centers of excellence.

• Supports Creative Production in nominated International Markets to:
  • Serve as a single point of contact for nominated International Markets for creative production planning, execution, and delivery.
  • Accountable for Creative Production operations for all channels and pathways (origination, reuse) including adherence to production standards and corresponding content availability in Pfizer's DAM.
  • Define the delivery plan, including KPIs and SLAs, and operationalize content operations processes ensuring adherence to global standards and compliance requirements.
  • Interface with Marketing, Digital, and other CMO verticals to ensure Global to Local pull-through and execution of content operations processes.
  • Partner with external agencies, and their Business Unit and/or Therapeutic Areas leadership and delivery teams, to forecast demand needs and operationalize delivery framework across compliance, quality, speed, and cost parameters.
  • Identify areas of opportunity to synergize content creation activities across traditional, digital, and customer-facing channels to further improve Pfizer's channel mix and reach.
  • Work closely with Agency Performance and Metrics Lead and Agency Operations Leads, International to perform periodic audits across delivery cycles, "right first time" initiatives, quality, and cost parameters.
  • Lead, for nominated International markets, the implementation of key creative production programs including both modular content and content personalization, at scale.
  • Collaborate closely with internal stakeholders, incl.:
    • International Commercial Division
    • International Commercial Offices
    • Commercial Operations
    • Pfizer Media
    • Digital
    • Procurement
    • Broader CMO stakeholders
    • Medical Affairs

• Extensive experience in marketing, agency, operations, or related functions
• Strong knowledge of go-to-market commercial models.
• Knowledge of pharmaceutical dynamics and economics, customer landscape, and market trends.
• Experience in solution design, implementation, and optimization.
• Experience in process design, optimization and issue management and resolution
• Expertise in Veeva, Adobe, and other software platforms including system architecture and integrations.
• Ability to effectively manage and partner with external vendors.
• Strong communication skills, both written and verbal, to effectively manage cross-functional teams and external partner relationships
• Exceptional interpersonal skills and mastery of working in a matrixed environment, with the ability to perform in a highly visible role.
• Role model for the Pfizer Values (Courage, Excellence, Equity and Joy)
• Ability to interact and influence effectively with all levels of the organization
• Demonstrated business acumen and strategic thinking abilities
• Discretion and trustworthiness in dealing with confidential information