ROLE SUMMARY

Country Brand Lead - Oncology Biosimilar (CBL) will have responsibility over Innovative portfolio with a focus on Biosimilars and to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBL will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL will report to the Specialty Care Marketing Lead.

Responsibilities

• Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Onco portfolio
• Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs.
• Leads the cross functional brand/category team and is accountable for its effectiveness and performance
• Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
• Accountable for developing the organizational capabilities necessary to execute the strategic plan.
• Responsible for the revenue and DME forecasts and accurate tracking and monitoring

• Brand Plan: Develop prelaunch plan with market, customer and competitor insights and review brand strategies &get approval with key stakeholders.
• Campaign Development: Select best fitting modules for country needs
• Promotional Meetings: Manage compliance review of materials
• Develop category Op Plan and influence sales targets and brand A&P allocations Long-range forecasting for portfolios

• 8-10 years of pharmaceutical experiences includes sales and marketing, and minimum 2 years in marketing experience, launch experiences, Oncology field are a plus.
• Bachelor's Degree; master degree or MBA desired

• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Commits to "One Pfizer"
• Builds effective teams

• Strategic and Operational Business/Marketing Planning
• Possess Market, Customer and Competitor Insights
• Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
• Marketing Execution, Track record of appropriate risk taking
• Data analysis, interpretation and communications
• Performance and Program Metrics
• Exceptional interpersonal skills
• Exceptional collaboration/negotiation
• Exceptional prioritization -among/across brands, resource-constrained context;
• Vendor management
• Proficiency in the local language as well as English proficiency